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South America Set Top Box Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Product (Cable, Satellite, IPTV, and Others) and Content Quality [Standard Definition (SD), High-Definition (HD), and 4K]
- Report Code : BMIRE00026979
- Pages : 120
The set-top box market in South America is expected to grow from US$ 1,040.67 million in 2022 to US$ 1,304.89 million by 2028. It is estimated to grow at a CAGR of 3.8% from 2022 to 2028.
The market’s growth is mainly due to the growing need for next-generation STBs, which are integrated with internet-based services, television broadcasting, and video on demand (VoD) which also allows sharing on other devices, such as multi-room television networks and portable media players.
In the modern age, the media and entertainment sectors are undergoing a paradigm change, largely due to the emergence of various technologies and the convergence of digital technologies. With fresh features and content protection schemes, set-top box architectures are becoming more sophisticated. From offering separate cable and satellite boxes to hybrid boxes integrated with IP-based OTT services, the set-top box marketplace is undergoing a technological transition.
Furthermore, growing awareness regarding internet-based set-top boxes, such as Internet Protocol Television (IPTV) and OTT, has boosted product demand, more prominently in developing economies, wherein the number of tech-savvy people is increasing rapidly. As a result, conventional manufacturers of cable networks are focusing on the sales of specialized hybrid set-top boxes to their customers. Due to rising internet penetration and shifting regional content consumption habits, OTT and IPTV are gaining popularity. Integrating set-top boxes with OTT platforms to offer hybrid systems is a significant trend in the set-top box market.
South America Set Top Box Market Revenue and Forecast to 2028 (US$ Million)
South America Set Top Box Market Segmentation
The South America set-top box market is segmented by product, content quality, and country. Based on product, the market is segmented into cable, satellite, IPTV, and others. The cable segment dominated the market in 2022. Based on content quality, the market is segmented into Standard Definition (SD), High-Definition (HD), and 4K. The High-Definition (HD) segment dominated the market in 2022. Based on country, the market is segmented into Brazil, Argentina, and the rest of South America. Further, Brazil dominated the market in 2022.
A few of the key players dominating the South America set-top box market are Advanced Digital Broadcast; Altech UEC; Commscope Inc.; Huawei Technologies Co., Ltd.; Humax Holdings; Kaonmedia Co., Ltd.; Sagemcom; Shenzhen Cozhou Electronics Co., Ltd (Coship); Skyworth Group Co., Ltd.; Technicolor SA; and Zinwell Corporation.
TABLE OF CONTENTS
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. SAM Set Top Box Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 SAM
4.3 Ecosystem Analysis
4.4 Expert Opinions
5. SAM Set Top Box Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Technological Transformations in Set-Top Box
5.1.2 Stringent Government Initiatives for Mandating Digitalization of Cable TV
5.2 Market Restraints
5.2.1 Escalating Demand for OTT Platforms
5.3 Market Opportunities
5.3.1 Increasing Penetration of HD Channels and Growing Adoption of Satellite Cable and Smart TVs
5.4 Future Trends
5.4.1 Integration of OTT Platforms with Set-Top Box
5.5 Impact Analysis of Drivers and Restraints
6. Set Top Box Market – SAM Analysis
6.1 SAM Set Top Box Market Overview
6.2 SAM Set Top Box Market Revenue Forecast and Analysis
7. SAM Set Top Box Market – By Product
7.1 Overview
7.2 SAM Set Top Box Market Breakdown, By Product, 2021 & 2028 (%)
7.3 Cable
7.3.1 Overview
7.3.2 Cable Market Forecast and Analysis
7.4 Satellite
7.4.1 Overview
7.4.2 Satellite Market Forecast and Analysis
7.5 IPTV
7.5.1 Overview
7.5.2 IPTV Market Forecast and Analysis
7.6 Others
7.6.1 Overview
7.6.2 Others Market Forecast and Analysis
8. SAM Set Top Box Market – By Content Quality
8.1 Overview
8.2 SAM Set Top Box Market Breakdown, By Content Quality, 2021 & 2028 (%)
8.3 Standard Definition (SD)
8.3.1 Overview
8.3.2 Standard Definition (SD) Market Forecast and Analysis
8.4 High-Definition (HD)
8.4.1 Overview
8.4.2 High-Definition (HD) Market Forecast and Analysis
8.5 4K
8.5.1 Overview
8.5.2 4K Market Forecast and Analysis
9. SAM Set Top Box Market – Country Analysis
9.1 Overview
9.1.1 SAM: Set Top Box Market, By Country
9.1.1.1 Brazil: Set Top Box Market – Revenue and Forecast to 2028 (US$ Million)
9.1.1.1.1 Brazil: Set Top Box Market, By Product
9.1.1.1.2 Brazil: Set Top Box Market, By Content Quality
9.1.1.2 Argentina: Set Top Box Market – Revenue and Forecast to 2028 (US$ Million)
9.1.1.2.1 Argentina: Set Top Box Market, By Product
9.1.1.2.2 Argentina: Set Top Box Market, By Content Quality
9.1.1.3 Rest of SAM: Set Top Box Market – Revenue and Forecast to 2028 (US$ Million)
9.1.1.3.1 Rest of SAM: Set Top Box Market, By Product
9.1.1.3.2 Rest of SAM: Set Top Box Market, By Content Quality
10. Industry Landscape
10.1 Overview
10.2 Market Initiative
10.3 Mergers and Acquisition
10.4 New Product Development
11. Company Profiles
11.1 Advanced Digital Broadcast
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 CommScope Inc.
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 Shenzhen Cozhou Electronics Co., Ltd. (Coship)
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 Huawei Technologies Co., Ltd.
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 Humax Holdings
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 SWOT Analysis
11.5.5 Key Developments
11.6 Kaonmedia Co., Ltd.
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
11.6.6 Key Developments
11.7 Sagemcom
11.7.1 Key Facts
11.7.2 Business Description
11.7.3 Products and Services
11.7.4 Financial Overview
11.7.5 SWOT Analysis
11.7.6 Key Developments
11.8 Skyworth Group Co., Ltd.
11.8.1 Key Facts
11.8.2 Business Description
11.8.3 Products and Services
11.8.4 Financial Overview
11.8.5 SWOT Analysis
11.8.6 Key Developments
11.9 Zinwell Corporation
11.9.1 Key Facts
11.9.2 Business Description
11.9.3 Products and Services
11.9.4 Financial Overview
11.9.5 SWOT Analysis
11.9.6 Key Developments
11.10 Altech UEC
11.10.1 Key Facts
11.10.2 Business Description
11.10.3 Products and Services
11.10.4 Financial Overview
11.10.5 SWOT Analysis
11.11 Technicolor SA
11.11.1 Key Facts
11.11.2 Business Description
11.11.3 Products and Services
11.11.4
11.11.5 Financial Overview
11.11.6 SWOT Analysis
11.11.7 Key Developments
12. Appendix
12.1 About The Insight Partners
12.2 Word Index
LIST OF TABLES
Table 1. SAM Set Top Box Market Revenue and Forecast to 2028 (US$ Million)
Table 2. Brazil Set Top Box Market, By Product– Revenue and Forecast to 2028 (US$ Million)
Table 3. Brazil Set Top Box Market, By Content Quality – Revenue and Forecast to 2028 (US$ Million)
Table 4. Argentina Set Top Box Market, By Product– Revenue and Forecast to 2028 (US$ Million)
Table 5. Argentina Set Top Box Market, By Content Quality – Revenue and Forecast to 2028 (US$ Million)
Table 6. Rest of SAM Set Top Box Market, By Product– Revenue and Forecast to 2028 (US$ Million)
Table 7. Rest of SAM Set Top Box Market, By Content Quality – Revenue and Forecast to 2028 (US$ Million)
Table 8. List of Abbreviation
LIST OF FIGURES
Figure 1. SAM Set Top Box Market Segmentation
Figure 2. SAM Set Top Box Market Segmentation – By Country
Figure 3. SAM Set Top Box Market Overview
Figure 4. SAM Set Top Box Market, by Product
Figure 5. SAM Set Top Box Market, by Content Quality
Figure 6. SAM Set Top Box Market, by Country
Figure 7. SAM – PEST Analysis
Figure 8. SAM Set Top Box Market- Ecosystem Analysis
Figure 9. Expert Opinions
Figure 10. SAM Set Top Box Market Impact Analysis of Drivers and Restraints
Figure 11. SAM Set Top Box Market Revenue Forecast and Analysis (US$ Million)
Figure 12. SAM Set Top Box Market Breakdown, Product, 2021 & 2028 (%)
Figure 13. Cable Market Revenue and Forecast to 2028 (US$ Million)
Figure 14. Satellite Market Revenue and Forecast to 2028 (US$ Million)
Figure 15. IPTV Market Revenue and Forecast to 2028 (US$ Million)
Figure 16. Others Market Revenue and Forecast to 2028 (US$ Million)
Figure 17. SAM Set Top Box Market Breakdown, Content Quality, 2021 & 2028 (%)
Figure 18. Standard Definition (SD) Market Revenue and Forecast to 2028 (US$ Million)
Figure 19. High-Definition (HD) Market Revenue and Forecast to 2028 (US$ Million)
Figure 20. 4K Market Revenue and Forecast to 2028 (US$ Million)
Figure 21. SAM: Set Top Box Market, by key Country – Revenue (2021) (US$ Million)
Figure 22. SAM: Set Top Box Market Revenue Share, By Country (2021 and 2028)
Figure 23. Brazil: Set Top Box Market – Revenue and Forecast to 2028 (US$ Million)
Figure 24. Argentina: Set Top Box Market – Revenue and Forecast to 2028 (US$ Million)
Figure 25. Rest of SAM: Set Top Box Market – Revenue and Forecast to 2028 (US$ Million)
● Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the South America Set Top Box Market.
● Highlights key business priorities in order to assist companies to realign their business strategies
● The key findings and recommendations highlight crucial progressive industry trends in the South America Set Top Box Market, thereby allowing players across the value chain to develop effective long-term strategies
● Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
● Scrutinize in-depth South America market trends and outlook coupled with the factors driving the Set Top Box Market, as well as those hindering it
● Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution
The List of Companies – South America Set Top Box Market
● Advanced Digital Broadcast
● Altech UEC
● Commscope Inc.
● Huawei Technologies Co., Ltd.
● Humax Holdings
● Kaonmedia Co., Ltd.
● Sagemcom
● Shenzhen Cozhou Electronics Co., Ltd (Coship)
● Skyworth Group Co., Ltd.
● Technicolor SA
● Zinwell Corporation
At 3.8% CAGR, the South America Set Top Box Market is speculated to be worth US$ 1,304.89 million by 2028, says The Insight Partners
According to The Insight Partners’ research, the South America set top box market was valued at US$ 1,040.67 million in 2022 and is expected to reach US$ 1,304.89 million by 2028, registering an annual growth rate of 3.8% from 2022 to 2028. The increasing penetration of HD channels and growing adoption of satellite cable and integration of OTT platforms with set-top box are the critical factors attributed to the market expansion.
Satellite TVs are among most significant applications of set-top boxes. The implementation of show-recording facility that allows viewers to record their shows in real-time and view them later, depending on their convenience is one of the key developments brought in satellite TVs. Further, the high demand for high-definition (HD) picture quality is also influencing the growth of the set-top box market across the region. HD set-top boxes are equipped with both HD channels and standard (SD) channels. The majority of STBs continue to provide HD content as their middle-of-the-market offering, with the higher-end STBs shifting toward 4K and 8K programming while the lower-end STBs mainly offer SD. HD streaming is often available with SD in STB subscriptions, although at a little higher cost. Over a broad region, satellite technology continues to be crucial in the delivery of video information to end viewers. The 2022 Micro LED, Neo QLED, and Lifestyle TVs were unveiled by Samsung Electronics in 2022. Samsung’s 2022 Smart TVs include a new Smart Hub that prioritizes content curation and discovery when it comes to users’ viewing preferences. Thus, the launch of smart TVs and HD channels has led to a rise in digital TV watching, which, in turn, would fuel the growth of the set-top box market in the coming years.
On the contrary, escalating demand for OTT platforms hurdles the growth of South America set top box market.
Based on product, the South America set top box market is segmented into cable, satellite, IPTV, and others. The cable segment held 58.2% market share in 2022, amassing US$ 605.99 million. It is projected to garner US$ 719.16 million by 2028 to expand at 2.9% CAGR during 2022–2028.
Based on content quality, the South America set top box market is segmented into Standard Definition (SD), High-Definition (HD), and 4K. The Standard Definition (HD) segment held 63.0% market share in 2022, amassing US$ 655.96 million. It is projected to garner US$ 772.57 million by 2028 to expand at 2.8% CAGR during 2022–2028.
Based on country, the South America set top box market is categorized into Brazil, Argentina, and the rest of South America. Our regional analysis states that Brazil captured 54.4% market share in 2022. It was assessed at US$ 566.21 million in 2022 and is likely to hit US$ 737.24 million by 2028, exhibiting a CAGR of 4.5% during the forecast period.
Key players dominating the South America set top box market are Advanced Digital Broadcast; Altech UEC; Commscope Inc.; Huawei Technologies Co., Ltd.; Humax Holdings; Kaonmedia Co., Ltd.; Sagemcom; Shenzhen Cozhou Electronics Co., Ltd (Coship); Skyworth Group Co., Ltd.; Technicolor SA; and Zinwell Corporation, among others.
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