The smart bike market in North America is expected to grow from US$ 619.57 million in 2022 to US$ 1,148.44 million by 2028. It is estimated to grow at a CAGR of 10.8% from 2022 to 2028.
Rising Health Consciousness
The rising health consciousness among people is fueling the demand for smart bikes. Regular exercise using smart bikes helps people improve their cardio-respiratory capacity, thus, reducing the risk of cardiovascular disease. Cycling also helps in improving lungs and breathing capacity. People with chronic lung disease, asthma, or chronic obstructive pulmonary diseases (COPD) can improve their symptoms through physical activities, which smart bikes help increase. Now people are building a habit of working out regularly as it helps them to feel more confident, decreases stress and anxiety, reduces the risk of various diseases, has anti-depressive effects, and is highly efficient against bad cholesterol. Due to this, the demand for smart bikes has increased.
Regular exercise on a smart bike is good for toning legs, thighs, buttocks, arms, and abdominal and back muscles. It also helps burn a lot of calories, thus, making it very effective for weight loss. For instance, 1 hour of exercise on a smart bike helps to burn 413 to 738 kcal, so to lose 1 kg weight, a person should exercise for 1 hour 3 times a week. Not just this, regular exercise using a smart bike also reduces the risk of type 2 diabetes as it helps lower blood glucose levels in diabetic people.
Physical activities, such as cycling, increase hormone secretion, such as endorphins and serotonin, which improve individuals’ health and help regulate mood, stress, and anxiety. Regular cycling promotes good cholesterol and lowers bad cholesterol. It helps to reduce the risks and delay the symptoms of degenerative diseases, such as Parkinson’s or Alzheimer’s. The growing awareness regarding such benefits and different technological advantages of smart bikes has been promoting the market.
Smart bikes also give the feel of an actual ride with health benefits. When opting for different modes, riders feel like riding on a road or hills. The movement of the handle and seat make it more realistic for a rider when riding the bike in the above-mentioned mode. Advanced smart bike technologies help attract more customers and make the rider work more enthusiastically, thus helping them fight the above health issue. Thus, these advantages are fueling the demand for smart bikes, aiding the market growth.
Market Overview
The North America smart bike market is spread across the US, Canada, and Mexico. The market growth in this region is attributed to the rising awareness regarding health issues among North American offices. To help improve employees’ health, employers have implemented corporate wellness programs in their organizations. This organizations are providing subscriptions to their employees which is providing the awareness about smart bike in the market, making it one of the primary factors driving the growth of the smart bike market in North America.
Due to the subscription provided by the organizations to their employees, the visit to the gym is increasing. Because of this the demand for smart bike in gym are increasing thus boosting the market growth. According to Rand Corp. and the US Department of Health and Human Services, 80% of businesses with more than 50 employees are benefited from corporate wellness programs. It helped them reduce absenteeism and improve employee well-being. The program also positively impacts various aspects of a business’s bottom line, such as its medical costs. For instance, Los Alamos National Laboratory implemented wellness programs that helped them to reduce their annual healthcare premium. Los Alamos’s healthcare premium is stabilized at 2.5%, which is lower than the national average of 7%.
Many smart bike manufacturers have a significant presence in North America, such as Peloton Interactive, Inc.; Nautilus, Inc.; Echelon Fitness Multimedia LLC; Johnson Fitness; Mad Dogg Athletics; and Wahoo Fitness LLC. The development of smart bikes by these manufacturers is boosting the demand for smart bikes in the region even further. Manufacturers are also specifically launching products for wellness programs. For instance, in June 2021, Peloton Interactive, Inc. announced Peloton Corporate Wellness, connecting Peloton fitness products to businesses and organizations. Under this, the company will provide subsidized access to Peloton Digital and All Access Memberships to organizations.
North America Smart Bike Market Revenue and Forecast to 2028 (US$ Million)
North America Smart Bike Market Segmentation
The North America smart bike market is segmented into connectivity, handle type, application, and country.
Based on connectivity, the market is sub segmented into Bluetooth and Wi-Fi. The Bluetooth segment held the larger market share in 2022.
Based on handle type, the market is segmented into fixed handle type and moving handle type. The fixed handle type segment held a larger market share in 2022.
Based on application, the market is segmented into residential and commercial. The residential segment held the larger market share in 2022.
Based on country, the market is segmented into the US, Canada, and Mexico. The US dominated the market share in 2022.
Echelon Fitness Multimedia, LLC.; Garmin Ltd.; Johnson Health Tech; Keiser Corporation; Life Fitness; MAD DOGG ATHLETICS; Nautilus, Inc.; Peloton Interactive, Inc.; SOLE FITNESS; and Wahoo Fitness are the leading companies operating in the smart bike market in the region.
TABLE OF CONTENTS
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 North America Smart Bike Market – By Connectivity
1.3.2 North America Smart Bike Market – By Handle Type
1.3.3 North America Smart Bike Market – By Application
1.3.4 North America Smart Bike Market- By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. North America Smart Bike Market Landscape
4.1 Market Overview
4.2 North America PEST Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. North America Smart Bike Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Rising Health Consciousness
5.1.2 Technological Advancement in Smart Bikes
5.2 Market Restraints
5.2.1 High Initial Investment
5.3 Market Opportunities
5.3.1 Rising Interest in Smart Bikes in Developing Nations
5.4 Future Trends
5.4.1 Corporate Wellness Programs
5.5 Impact Analysis of Drivers and Restraints
6. Smart Bike Market – North America Analysis
6.1 North America Smart Bike Market Overview
6.2 North America Smart Bike Market – Revenue and Forecast to 2028 (US$ Million)
7. North America Smart Bike Market Analysis – By Connectivity
7.1 Overview
7.2 North America Smart Bike Market, By Connectivity (2021 and 2028)
7.3 Bluetooth
7.3.1 Overview
7.3.2 Bluetooth: North America Smart Bike Market – Revenue, and Forecast to 2028 (US$ Million)
7.4 Wi-Fi
7.4.1 Overview
7.4.2 Wi-Fi: North America Smart Bike Market – Revenue, and Forecast to 2028 (US$ Million)
8. North America Smart Bike Market Analysis – By Handle Type
8.1 Overview
8.2 North America Smart Bike Market Breakdown, By Handle Type, 2021 & 2028
8.3 Fixed Handle Type
8.3.1 Overview
8.3.2 Fixed Handle Type Market Revenue and Forecast to 2028 (US$ Million)
8.4 Moving Handle Type
8.4.1 Overview
8.4.2 Moving Handle Type Market Revenue and Forecast to 2028 (US$ Million)
9. North America Smart Bike Market Analysis – By Application
9.1 Overview
9.2 North America Smart Bike Market Breakdown, By Handle Type, 2021 & 2028
9.3 Residential
9.3.1 Overview
9.3.2 Residential Market Revenue and Forecast to 2028 (US$ Million)
9.4 Commercial
9.4.1 Overview
9.4.2 Commercial Market Revenue and Forecast to 2028 (US$ Million)
10. North America Smart Bike Market – Country Analysis
10.1 Overview
10.1.1 North America Smart Bike Market Breakdown, by Country
10.1.1.1 US Smart Bike Market, Revenue and Forecast to 2028
10.1.1.1.1 US Smart Bike Market Breakdown, By Connectivity
10.1.1.1.2 US Smart Bike Market Breakdown, By Handle Type
10.1.1.1.3 US Smart Bike Market Breakdown, By Application
10.1.1.2 Canada Smart Bike Market, Revenue and Forecast to 2028
10.1.1.2.1 Canada Smart Bike Market Breakdown, By Connectivity
10.1.1.2.2 Canada Smart Bike Market Breakdown, By Handle Type
10.1.1.2.3 Canada Smart Bike Market Breakdown, By Application
10.1.1.3 Mexico Smart Bike Market, Revenue and Forecast to 2028
10.1.1.3.1 Mexico Smart Bike Market Breakdown, By Connectivity
10.1.1.3.2 Mexico Smart Bike Market Breakdown, By Handle Type
10.1.1.3.3 Mexico Smart Bike Market Breakdown, By Application
11. Industry Landscape
11.1 Overview
11.2 Market Initiative
11.3 New Product Development
11.4 Mergers and Acquisitions
12. Company Profiles
12.1 Echelon Fitness Multimedia, LLC.
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Garmin Ltd.
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Keiser Corporation
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Life Fitness
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Nautilus, Inc.
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Peloton Interactive, Inc.
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Wahoo Fitness
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Johnson Health Tech
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 MAD DOGG ATHLETICS
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 SOLE FITNESS
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
13. Appendix
13.1 About The Insight Partners
13.2 Word Index
LIST OF TABLES
Table 1. North America Smart Bike Market – Revenue and Forecast to 2028 (US$ Million)
Table 2. North America Smart Bike Market, by Country – Revenue and Forecast to 2028 (US$ Million)
Table 3. US Smart Bike Market, by Connectivity – Revenue and Forecast to 2028 (US$ Million)
Table 4. US Smart Bike Market, By Handle Type – Revenue and Forecast to 2028 (US$ Million)
Table 5. US Smart Bike Market, by Application – Revenue and Forecast to 2028 (US$ Million)
Table 6. Canada Smart Bike Market, by Connectivity – Revenue and Forecast to 2028 (US$ Million)
Table 7. Canada Smart Bike Market, By Handle Type – Revenue and Forecast to 2028 (US$ Million)
Table 8. Canada Smart Bike Market, by Application – Revenue and Forecast to 2028 (US$ Million)
Table 9. Mexico Smart Bike Market, by Connectivity – Revenue and Forecast to 2028 (US$ Million)
Table 10. Mexico Smart Bike Market, By Handle Type – Revenue and Forecast to 2028 (US$ Million)
Table 11. Mexico Smart Bike Market, by Application – Revenue and Forecast to 2028 (US$ Million)
Table 12. List of Abbreviation
LIST OF FIGURES
Figure 1. North America Smart Bike Market Segmentation
Figure 2. North America Smart Bike Market Segmentation – By Country
Figure 3. North America Smart Bike Market Overview
Figure 4. Bluetooth Segment Held the Largest Share of North America Smart Bike Market
Figure 5. Fixed Handle Type Segment Held the Largest Share of North America Smart Bike Market
Figure 6. Residential Segment Held the Largest Share of North America Smart Bike Market
Figure 7. US to Show Great Traction During Forecast Period
Figure 8. North America: PEST Analysis
Figure 9. Expert Opinion
Figure 10. North America Smart Bike Market Impact Analysis of Drivers and Restraints
Figure 11. North America Smart Bike Market – Revenue and Forecast to 2028 (US$ Million)
Figure 12. North America Smart Bike Market Revenue Share, By Connectivity (2021 and 2028)
Figure 13. Bluetooth: North America Smart Bike Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 14. Wi-Fi: North America Smart Bike Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 15. North America Smart Bike Market Breakdown, By Handle Type (2021 and 2028)
Figure 16. Fixed Handle Type Market Revenue and Forecast to 2028 (US$ Million)
Figure 17. Moving Handle Type Market Revenue and Forecast to 2028(US$ Million)
Figure 18. North America Smart Bike Market Breakdown, By Handle Type (2021 and 2028)
Figure 19. Residential Market Revenue and Forecast to 2028 (US$ Million)
Figure 20. Commercial Market Revenue and Forecast to 2028 (US$ Million)
Figure 21. North America Smart Bike Market, by Key Country Revenue (2021) (US$ Million)
Figure 22. North America Smart Bike Market Breakdown, by Country, 2021 & 2028 (%)
Figure 23. US Smart Bike Market, Revenue and Forecast to 2028 (US$ Million)
Figure 24. Canada Smart Bike Market, Revenue and Forecast to 2028 (US$ Million)
Figure 25. Mexico Smart Bike Market, Revenue and Forecast to 2028 (US$ Million)
● Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the North America smart bike market
● Highlights key business priorities in order to assist companies to realign their business strategies
● The key findings and recommendations highlight crucial progressive industry trends in the North America smart bike market, thereby allowing players across the value chain to develop effective long-term strategies
● Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
● Scrutinize in-depth North America market trends and outlook coupled with the factors driving the smart bike market, as well as those hindering it
● Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution
● Echelon Fitness Multimedia, LLC.
● Garmin Ltd.
● Johnson Health Tech
● Keiser Corporation
● Life Fitness
● MAD DOGG ATHLETICS
● Nautilus, Inc.
● Peloton Interactive, Inc.
● SOLE FITNESS
● Wahoo Fitness
At 10.8% CAGR, the North America Smart Bike Market is speculated to be worth US$ 1,148.44 Million by 2028, says The Insight Partners
According to The Insight Partners’ research, the North America smart bike market was valued at US$ 619.57 million in 2022 and is expected to reach US$ 1,148.44 million by 2028, registering a CAGR of 10.8% from 2022 to 2028. The rising health consciousness and technological advancement in smart bikes are the critical factors attributed to the market expansion.
Exercising at home during the COVID-19 lockdown has become mandatory for fitness enthusiasts, due to which the demand for smart bikes in the market has also increased. To provide comfort to people, smart bike manufacturers have upgraded their products. For instance, in November 2022, Muoverti launched a TiltBike, enabling riders to balance and steer, accelerate and brake, and fully engage their body to simulate the riding experience. Similarly, other manufacturers have developed smart bikes to provide riders with a significant outdoor riding experience while actually being indoors. Some of these bikes are Wattbike, Flexbike, PowerMax BS -130, Joroto Indoor Cycle, and others. Wattbike provides accurate data, polar view, real ride feel technology, Handlebar Height, etc., thus giving the sensation of riding on the road. Flexbike is a Bluetooth-enabled smart bike. The Flexnest’s app provides 3 types of bike workouts: Quick, virtual, and class ride. The PowerMax BS -130 has adjustable handlebars and high-density padded seats, which offers users a customizable experience. Also, Joroto Indoor Cycle is a fully adjustable bike with a 2-way adjustable handlebar and 4-way adjustable seat. It also has an easy-read digital monitor to track workout data, such as workout time, RPM, distance, speed, and calories burned. In addition, market players have launched various new software applications to enhance the user experience. For instance, Zwift allows indoor cyclists to join group rides where they can measure themselves against others worldwide. Also, it has the feature of messaging others, thus helping interact with other users. Moreover, Bowflex offers Netflix, Disney Plus, and HBOMax, among other things, thus keeping the rider engaged while doing the workout. Thus, the rising demand for technologically advanced smart bikes is boosting the market.
On the contrary, high initial investment hurdles the growth of North America smart bike market.
Based on connectivity, the market is sub segmented into Bluetooth and wi-fi. The Bluetooth segment held 53.3% market share in 2022, amassing US$ 330.08 million. It is projected to garner US$ 560.81 million by 2028 to expand at 9.2% CAGR during 2022–2028.
Based on handle type, the market is segmented into fixed handle type and moving handle type. With 79.8% share of the domain, the fixed handle type segment dominated the market in 2022. It accrued US$ 494.21 million in 2022 and is estimated to generate US$ 901.95 million by 2028 to grow at a CAGR of 10.5% over the forecast period.
Based on application, the market is segmented into residential and commercial. With 70.9% share of the domain, the residential segment dominated the market in 2022. It accrued US$ 439.08 million in 2022 and is estimated to generate US$ 823.40 million by 2028 to grow at a CAGR of 11.0% over the forecast period.
Our regional analysis states that the US captured 86.1% market share in 2022. It was assessed at US$ 533.36 million in 2022 and is likely to hit US$ 998.40 million by 2028, exhibiting a CAGR of 11.0% during the forecast period.
Key players dominating the North America smart bike market are Echelon Fitness Multimedia, LLC.; Garmin Ltd.; Johnson Health Tech; Keiser Corporation; Life Fitness; MAD DOGG ATHLETICS; Nautilus, Inc.; Peloton Interactive, Inc.; SOLE FITNESS; and Wahoo Fitness, among others.
A few key market developments by top market players are:
In 2021, Life Fitness unveiled a new mobile app, Life Fitness Connect. It is a mobile app for Apple and Android devices. It consists of advanced workout tracking capabilities and provides on-demand classes to help exercisers stay motivated. There is also a premium subscription with a wide array of Life Fitness on Demand studio-style classes and adaptive audio coaching classes by the top trainers. In 2022, Wahoo Fitness announced the acquisition of the RGT Cycling app. They also announced their new Wahoo X Subscription Service, which combines the membership for both apps under one umbrella.
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