The natural food colors market in North America is expected to grow from US$ 476.20 million in 2022 to US$ 736.50 million by 2028. It is estimated to grow at a CAGR of 7.5% from 2022 to 2028.

Increasing Consumer Proclivity Towards Clean Label Products

Many people believe that food and beverage products are healthier only when they have a label with recognizable ingredients. The food and beverage industry has entered a phase of clean label products, which has led manufacturers to adopt natural food colors in order to gain a competitive edge. Clean label products also attract more number of customers, as they are more comfortable in consuming products with known ingredients. Other factors such as increasing health awareness and increasing spending power of consumers have also created a rise in food with natural ingredients and clean label products. According to Clean Label Alliance, a minimum of 75% people are ready to pay high prices for clean label products. This can be attributed to the fact that these products are minimally processed, eco-friendly and organic. The market for natural food colors is expected to grow during the forecast period, as there has been a constantly growing consumer preference for clean label products. Consumers proclivity towards clean labelled products are rising due to the rise in health awareness and food adulteration. This results in consumers looking to the labels before purchasing any products. This factor is expected to be a crucial driver for the demand growth of natural food colors.

Market Overview
The North America natural food color market is segmented into US, Canada and Mexico. The utilization of natural food colors is anticipated to rise in the North America region due to rising awareness of natural and clean label products. The Clean Label Alliance report showed that about 75 % of customers are willing to pay more for clean labels and natural products. Also, the stringent regulations introduced by the US Food and Drug Administration (FDA) on the approval of artificial food colors and ban on several food colors such as Red 40, Yellow 5 and Blue 1, along with exemption for certification for naturally derived colors, is expected to boost the natural food colors market in North America.
The food colorants are significantly utilized in beverage industry, as food processing leads to loss of color. The increasing production and demand of liquid refreshments, including carbonated soft drinks, energy drinks, fruit beverages and sports beverages, is anticipated to increase the demand for natural food colors. Moreover, North America is home to several multi-national food and beverage companies, such as PepsiCo, Inc., Campbell Soup Company, Mondelēz International, ConAgra Foods, General Mills, Inc. and Pepperidge Farm. These companies utilize natural food colors for the production of beverages, snacks, sauces and bakery products. According to Natural Food Colors Food Association (NATCOL), North America’s consumer request for natural solutions and products with natural colorants was 58% in 2019-2020. The rising traction of snacks, fast foods and salads amongst youth population of the North America, along with rising increasing awareness of clean label food is expected to drive the demand of natural food color market.

North America Natural Food Colors Market Revenue and Forecast to 2028 (US$ Million)

North America Natural Food Colors Market Segmentation

The North America natural food colors market is segmented into type, form, application and country. Based on type, the market is segmented into carmine, anthocyanins, caramel, curcumin, annatto, carotenoids, chlorophyll, and others. The carotenoids segment registered the largest market share in 2022.
Based on form, the North America natural food colors market is segmented into liquid & gel and powder. The liquid & gel segment registered a larger market share in 2022. Based on application, the North America natural food colors market is segmented into bakery and confectionery, dairy and frozen desserts, beverages, sauces, dressings, and condiments, RTC and RTE products, meat, poultry and seafood, and others. The beverages segment registered the largest market share in 2022. Based on country, the market is segmented into US, Canada, and Mexico. US dominated the market share in 2022.
Archer Daniels Midland Company, BASF SE, Döhler Group, DuPont, Givaudan S.A., Koninklijke DSM N.V., Naturex S.A., Oterra A/S, and Sensient Technologies Corporation are the leading companies operating in the natural food colors market in the region.

1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection
3.2.2 Primary Interviews
3.2.3 Hypothesis Formulation
3.2.4 Macro-economic Factor Analysis
3.2.5 Developing Base Number
3.2.6 Data Triangulation
4. North America Natural Food Colors Market Landscape
4.1 Market Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Threat of New Entrants
4.2.2 Bargaining Power of Suppliers
4.2.3 Bargaining Power of Buyers
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Ecosystem: Global Natural Food Colors Market
5. North America Natural Food Colors Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Rising consumer concerns about synthetic ingredients
5.1.2 Increasing consumer proclivity towards clean label products
5.2 Market Restraints
5.2.1 Higher cost of natural ingredients
5.3 Market Opportunities
5.3.1 Rise in the number of end-use applications
5.4 Future Trends
5.4.1 Availability of wide range of natural food colors
5.5 Impact Analysis of Drivers and Restraint
6. Natural Food Colors Market– North America Analysis
6.1 North America Natural Food Colors Market –Revenue and Forecast To 2028 (US$ Million)
7. North America Natural Food Colors Market Analysis – by Type
7.1 Overview
7.2 North America Natural Food Colors Market, by Type (2021 and 2028)
7.3 Carmine
7.3.1 Overview
7.3.2 Carmine: Natural Food Colors Market – Revenue and Forecast to 2028 (US$ Million)
7.4 Anthocyanins
7.4.1 Overview
7.4.2 Anthocyanins: Natural Food Colors Market – Revenue and Forecast to 2028 (US$ Million)
7.5 Caramel
7.5.1 Overview
7.5.2 Caramel: Natural Food Colors Market – Revenue and Forecast to 2028 (US$ Million)
7.6 Curcumin
7.6.1 Overview
7.6.2 Curcumin: Natural Food Colors Market – Revenue and Forecast to 2028 (US$ Million)
7.7 Annatto
7.7.1 Overview
7.7.2 Annatto: Natural Food Colors Market – Revenue and Forecast to 2028 (US$ Million)
7.8 Carotenoids
7.8.1 Overview
7.8.2 Carotenoids: Natural Food Colors Market – Revenue and Forecast to 2028 (US$ Million)
7.9 Chlorophyll
7.9.1 Overview
7.9.2 Chlorophyll: Natural Food Colors Market – Revenue and Forecast to 2028 (US$ Million)
7.10 Others
7.10.1 Overview
7.10.2 Others: Natural Food Colors Market – Revenue and Forecast to 2028 (US$ Million)
8. North America Natural Food Colors Market Analysis – by Form
8.1 Overview
8.2 North America Natural Food Colors Market, by Form (2021 and 2028)
8.3 Liquid & Gel
8.3.1 Overview
8.3.2 Liquid & Gel: Natural Food Colors Market – Revenue and Forecast to 2028 (US$ Million)
8.4 Powder
8.4.1 Overview
8.4.2 Powder: Natural Food Colors Market – Revenue and Forecast to 2028 (US$ Million)
9. North America Natural Food Colors Market Analysis – by Application
9.1 Overview
9.2 North America Natural Food Colors Market, by Application (2021 and 2028)
9.3 Bakery and Confectionery
9.3.1 Overview
9.3.2 Bakery and Confectionery: Natural Food Colors Market – Revenue and Forecast to 2028 (US$ Million)
9.4 Dairy and Frozen Desserts
9.4.1 Overview
9.4.2 Dairy and Frozen Desserts: Natural Food Colors Market – Revenue and Forecast to 2028 (US$ Million)
9.5 Beverages
9.5.1 Overview
9.5.2 Beverages: Natural Food Colors Market – Revenue and Forecast to 2028 (US$ Million)
9.6 Sauces, Dressings and Condiments
9.6.1 Overview
9.6.2 Sauces, Dressings and Condiments: Natural Food Colors Market – Revenue and Forecast to 2028 (US$ Million)
9.7 RTC and RTE Products
9.7.1 Overview
9.7.2 RTC and RTE Products: Natural Food Colors Market – Revenue and Forecast to 2028 (US$ Million)
9.8 Meat, Poultry and Seafood
9.8.1 Overview
9.8.2 Meat, Poultry and Seafood: Natural Food Colors Market – Revenue and Forecast to 2028 (US$ Million)
9.9 Others
9.9.1 Overview
9.9.2 Others: Natural Food Colors Market – Revenue and Forecast to 2028 (US$ Million)
10. North America Natural Food Colors Market– Country Analysis
10.1 Overview
10.1.1 North America: Natural Food Colors Market, by Key Country
10.1.1.1 US: Natural Food Colors Market– Revenue and Forecast to 2028 (US$ Million)
10.1.1.1.1 US: Natural Food Colors Market, By Type
10.1.1.1.2 US: Natural Food Colors Market, by Form
10.1.1.1.3 US: Natural Food Colors Market, by Application
10.1.1.2 Mexico: Natural Food Colors Market– Revenue and Forecast to 2028 (US$ Million)
10.1.1.2.1 Mexico: Natural Food Colors Market, By Type
10.1.1.2.2 Mexico: Natural Food Colors Market, by Form
10.1.1.2.3 Mexico: Natural Food Colors Market, by Application
10.1.1.3 Canada: Natural Food Colors Market– Revenue and Forecast to 2028 (US$ Million)
10.1.1.3.1 Canada: Natural Food Colors Market, By Type
10.1.1.3.2 Canada: Natural Food Colors Market, by Form
10.1.1.3.3 Canada: Natural Food Colors Market, by Application
11. Company Profiles
11.1 Koninklijke DSM N.V.
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 Sensient Technologies Corporation
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 Archer Daniels Midland Company
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 Döhler Group
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 BASF SE
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 Naturex S.A.
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
11.6.6 Key Developments
11.7 Givaudan S.A.
11.7.1 Key Facts
11.7.2 Business Description
11.7.3 Products and Services
11.7.4 Financial Overview
11.7.5 SWOT Analysis
11.7.6 Key Developments
11.8 DuPont
11.8.1 Key Facts
11.8.2 Business Description
11.8.3 Products and Services
11.8.4 Financial Overview
11.8.5 SWOT Analysis
11.8.6 Key Developments
11.9 Oterra A/S
11.9.1 Key Facts
11.9.2 Business Description
11.9.3 Products and Services
11.9.4 Financial Overview
11.9.5 SWOT Analysis
11.9.6 Key Developments
12. Appendix
12.1 About The Insight Partners
12.2 Glossary of Terms

Table 1.             North America Natural Food Colors Market –Revenue and Forecast To 2028 (US$ Million)
Table 2.             US Natural Food Colors Market, Type – Revenue and Forecast to 2028 (US$ Million)
Table 3.             US Natural Food Colors Market, by Form – Revenue and Forecast to 2028 (US$ Million)
Table 4.             US Natural Food Colors Market, by Application – Revenue and Forecast to 2028 (US$ Million)
Table 5.             Mexico Natural Food Colors Market, By Type – Revenue and Forecast to 2028 (US$ Million)
Table 6.             Mexico Natural Food Colors Market, by Form – Revenue and Forecast to 2028 (US$ Million)
Table 7.             Mexico Natural Food Colors Market, by Application – Revenue and Forecast to 2028 (US$ Million)
Table 8.             Canada Natural Food Colors Market, By Type – Revenue and Forecast to 2028 (US$ Million)
Table 9.             Canada Natural Food Colors Market, by Form – Revenue and Forecast to 2028 (US$ Million)
Table 10.          Canada Natural Food Colors Market, by Application – Revenue and Forecast to 2028 (US$ Million)
Table 11.          Glossary of Terms, North America Natural Food Colors Market
 
 

Figure 1.           North America Natural Food Colors Market Segmentation
Figure 2.           North America Natural Food Colors Market Segmentation – By Country
Figure 3.           North America Natural Food Colors Market Overview
Figure 4.           North America Natural Food Colors Market, by Form
Figure 5.           North America Natural Food Colors Market, by Country
Figure 6.           Porter’s Five Forces Analysis
Figure 7.           North America Natural Food Colors Market Impact Analysis of Drivers and Restraints
Figure 8.           North America: Natural Food Colors Market – Revenue and Forecast To 2028 (US$ Million)
Figure 9.           North America Natural Food Colors Market Revenue Share, by Type (2021 and 2028)
Figure 10.        North America Carmine: Natural Food Colors Market – Revenue and Forecast to 2028 (US$ Million)
Figure 11.        North America Anthocyanins: Natural Food Colors Market – Revenue and Forecast to 2028 (US$ Million)
Figure 12.        North America Caramel: Natural Food Colors Market – Revenue and Forecast to 2028 (US$ Million)
Figure 13.        North America Curcumin: Natural Food Colors Market – Revenue and Forecast to 2028 (US$ Million)
Figure 14.        North America Annatto: Natural Food Colors Market – Revenue and Forecast to 2028 (US$ Million)
Figure 15.        North America Carotenoids: Natural Food Colors Market – Revenue and Forecast to 2028 (US$ Million)
Figure 16.        North America Chlorophyll: Natural Food Colors Market – Revenue and Forecast to 2028 (US$ Million)
Figure 17.        North America Others: Natural Food Colors Market – Revenue and Forecast to 2028 (US$ Million)
Figure 18.        North America Natural Food Colors Market Revenue Share by Form (2021 and 2028)
Figure 19.        North America Liquid & Gel: Natural Food Colors Market – Revenue and Forecast to 2028 (US$ Million)
Figure 20.        North America Powder: Natural Food Colors Market – Revenue and Forecast to 2028 (US$ Million)
Figure 21.        North America Natural Food Colors Market Revenue Share, by Type (2021 and 2028)
Figure 22.        North America Bakery and Confectionery: Natural Food Colors Market – Revenue and Forecast to 2028 (US$ Million)
Figure 23.        North America Dairy and Frozen Desserts: Natural Food Colors Market – Revenue and Forecast to 2028 (US$ Million)
Figure 24.        North America Beverages: Natural Food Colors Market – Revenue and Forecast to 2028 (US$ Million)
Figure 25.        North America Sauces, Dressings and Condiments: Natural Food Colors Market – Revenue and Forecast to 2028 (US$ Million)
Figure 26.        North America RTC and RTE Products: Natural Food Colors Market – Revenue and Forecast to 2028 (US$ Million)
Figure 27.        North America Meat, Poultry and Seafood: Natural Food Colors Market – Revenue and Forecast to 2028 (US$ Million)
Figure 28.        North America Others: Natural Food Colors Market – Revenue and Forecast to 2028 (US$ Million)
Figure 29.        North America: Natural Food Colors Market, by Key Country – Revenue (2021) (US$ Million)
Figure 30.        North America: Natural Food Colors Market Revenue Share, by Key Country (2021 and 2028)
Figure 31.        US: Natural Food Colors Market– Revenue and Forecast to 2028 (US$ Million)
Figure 32.        Mexico: Natural Food Colors Market– Revenue and Forecast to 2028 (US$ Million)
Figure 33.          Canada: Natural Food Colors Market– Revenue and Forecast to 2028 (US$ Million)

● Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the North America natural food colors market.
● Highlights key business priorities in order to assist companies to realign their business strategies
● The key findings and recommendations highlight crucial progressive industry trends in the North America natural food colors market, thereby allowing players across the value chain to develop effective long-term strategies
● Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
● Scrutinize in-depth North America market trends and outlook coupled with the factors driving the natural food colors market, as well as those hindering it
● Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution

● Archer Daniels Midland Company
● BASF SE
● Döhler Group
● DuPont
● Givaudan S.A.
● Koninklijke DSM N.V.
● Naturex S.A.
● Oterra A/S
● Sensient Technologies Corporation

At 7.5% CAGR, the North America Natural Food Colors Market is speculated to be worth US$ 736.50 million by 2028, says The Insight Partners
According to The Insight Partners’ research, the North America natural food colors market was valued at US$ 476.20 million in 2022 and is expected to reach US$ 736.50 million by 2028, registering a CAGR of 7.5% from 2022 to 2028. Rising consumer concerns about synthetic ingredients and increasing consumer proclivity towards clean label products are the critical factors attributed to the market expansion.
The food & beverages industry has witnessed significant growth for natural food color, owing to the rising concerns pertaining to the use of synthetic food colors. Food colors are used in both commercial food production and domestic cooking. They are also used in a variety of pharmaceutical applications and cosmetics. Synthetic food colors contain cancer causing, toxic contaminants that result in increased inflammation and disrupts the functioning of the immune system. Several studies suggest that it may also lead to cancerous tumor. Synthetic food colors are of low cost and have an improved and attractive appearance, but they also cause hypersensitivity in children. Furthermore, FDA has also reported synthetic colors to be showing signs of cancer in young children. For instance, in soft drinks, the caffeine is used as a color and it may cause heart problems. Thus, the rising consumer concerns about synthetic ingredients are estimated to drive the market growth of natural food colors.
On the contrary, higher cost of natural ingredients hurdles the growth of North America natural food colors market.
Based on type, the North America natural food colors market is segmented into carmine, anthocyanins, caramel, curcumin, annatto, carotenoids, chlorophyll, and others. The carotenoids segment held 30.2% market share in 2022, amassing US$ 143.74 million. It is projected to garner US$ 226.86 million by 2028 to expand at 7.9% CAGR during 2022–2028. Based on form, the North America natural food colors market is segmented into liquid & gel and powder. The liquid & gel segment held 54.9% market share in 2022, amassing US$ 261.25 million. It is projected to garner US$ 419.93 million by 2028 to expand at 8.2% CAGR during 2022–2028. Based on application, the North America natural food colors market is segmented into bakery and confectionery, dairy and frozen desserts, beverages, sauces, dressings, and condiments, RTC and RTE products, meat, poultry and seafood, and others. The beverages segment held 30.3% market share in 2022, amassing US$ 144.28 million. It is projected to garner US$ 219.96 million by 2028 to expand at 7.3% CAGR during 2022–2028. Based on country, the North America natural food colors market is segmented into the US, Canada, and Mexico. Our regional analysis states that the US captured 52.3% market share in 2022. It was assessed at US$ 249.15 million in 2022 and is likely to hit US$ 369.14 million by 2028, exhibiting a CAGR of 6.8% during the forecast period.
Key players dominating the North America natural food colors market are Archer Daniels Midland Company, BASF SE, Döhler Group, DuPont, Givaudan S.A., Koninklijke DSM N.V., Naturex S.A., Oterra A/S, and Sensient Technologies Corporation among others.