The meat snacks market in North America is expected to grow from US$ 4,618.65 million in 2022 to US$ 6,459.45 million by 2028. It is estimated to grow at a CAGR of 5.7% from 2022 to 2028.

Surging Popularity of Chicken-Based Meat Snacks

Most of the meat-based snacks available in the market are made from beef and pork. However, with increased health and wellness concerns, people are opting for leaner sources of animal protein. The consumption of beef, pork, lamb, and other meat containing high saturated fats increase blood cholesterol levels, which would eventually promote risk factors for heart diseases, obesity, and high blood pressure. Therefore, consumers are increasingly preferring chicken-based meat products to fulfil the protein requirements while keeping the calorie count in control. Moreover, beef, lamb, and pork account for majority of carbon footprints among all meat sources. The conscious consumers are preferring chicken as it accounts for around 90% less carbon emissions than beef, lamb, and pork meat. This has created a massive demand for chicken-based snacks across the region. With the rising demand for chicken-based meat snacks, producers are launching newer products to appeal to a large chunk of consumers. In May 2021, Brave Good Kind, a US-based brand of meat snacks, launched tender chicken bars in three flavors, Original, Teriyaki, and Hot Honey. Since, the product is made using antibiotic-free chicken, it is gaining popularity among health-conscious consumers. Similarly, in October 2020, Foster Farms launched high-protein chicken snacks in five flavors—Chile Verde, Cajun, Korean BBQ, Parmesan Garlic, and Caribbean Jerk. Thus, the immense traction of such flavored meat products is triggering the meat snacks market growth.

Market Overview

North America is one of the prominent regions for the meat snacks market due to the increasing consumption of healthy and protein-rich food, including meat-based products. The region has also been a desirable market for meat snack producers, as there is a huge presence of consumers leading hectic lifestyles seeking processed ready-to-eat food products such as meat-based meals, soups, and snacks. Further, the growing consumer preference for leaner meat options, such as poultry meat, due to changing dietary patterns of consumers boosts the demand for chicken-based meat snacks in the region. Also, the US is one of the world’s largest exporters of poultry meat. The North America meat snacks market growth is attributed to the factors such as a rise in the demand for high-protein snacks, increasing spending on healthy and nutritious food products, and rapid urbanization. Several major players such as Tyson Foods, Inc.; Bridgford Foods Corporation; and General Mills Inc. are operating in the North America meat snacks market. Further, the key producers in the market are constantly focusing on introducing meat snack products with low-fat and protein-rich content to meet the health concerns of consumers. For instance, in September 2019, Werner Gourmet Meat Snacks, the US-based beef jerky and meat snack manufacturer, launched a new product in the meat snack category with a zero-sugar jerky made with grass-fed beef. The company offered meat snack bags in three flavors—original, salt & pepper, and unsweetened teriyakis style. The products are formulated with zero sugar, zero carbs, and 18 grams of protein per serving. Hence, the launch of innovative and nutrition-rich new products by the key players is expected to boost the demand for meat snacks among North American consumers, thereby driving the market growth.

North America Meat Snacks Market Revenue and Forecast to 2028 (US$ Million)

North America Meat Snacks Market Segmentation

The North America meat snacks market is segmented into type, source, category, distribution channel, and country. Based on type, the market is segmented into jerky, meat sticks, sausages, and others. The jerky segment registered the largest market share in 2022.

Based on source, the North America meat snacks market is segmented into beef, chicken, pork, and others. The beef segment registered the largest market share in 2022.

Based on category, the North America meat snacks market is segmented into plain and flavored. The flavored segment registered the larger market share in 2022.

Based on distribution channel, the North America meat snacks market is segmented into supermarkets and hypermarkets, convenience store, online retail, and others. The supermarkets and hypermarkets segment registered the largest market share in 2022.

Based on country, the market is segmented into the US, Canada, and Mexico. The US dominated the market share in 2022. Bridgford Foods Corporation; Conagra Brands, Inc.; Country Archer Provisions; General Mills Inc.; Hormel Foods Corporation; Link Snacks Inc.; Organic Valley; Premium Brands; Tyson Foods Inc.; and Werner Gourmet Meat Snacks are the leading companies operating in the meat snacks market in the region.

TABLE OF CONTENTS

1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection:
3.2.2 Primary Interviews:
3.2.3 Hypothesis Formulation:
3.2.4 Macro-economic Factor Analysis:
3.2.5 Developing Base Number:
3.2.6 Data Triangulation:
4. North America Meat Snacks Market Overview
4.1 Market Overview
4.2 Porter’s Five Forces Analysis
4.2.1 The Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Intensity of Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Expert Opinion
4.4 Ecosystem Analysis
5. North America Meat Snacks Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Increasing Demand for High-Protein Snacks
5.1.2 Surging Popularity of Chicken-Based Meat Snacks
5.2 Market Restraints
5.2.1 Increasing Vegan Population
5.3 Market Opportunities
5.3.1 Rising Popularity of Clean-Label and Organic Meat Snacks
5.4 Future Trends
5.4.1 Advent of Lab-Grown/Cultured Meat
5.5 Impact Analysis of Drivers and Restraints
6. Meat Snacks – North America Market Analysis
6.1 North America Meat Snacks Market –Revenue and Forecast to 2028 (US$ Million)
7. North America Meat Snacks Market Analysis – By Type
7.1 Overview
7.2 North America Meat Snacks Market, By Type (2021 and 2028)
7.3 Jerky
7.3.1 Overview
7.3.2 Jerky: Meat Snacks Market – Revenue and Forecast to 2028 (US$ Million)
7.4 Meat Sticks
7.4.1 Overview
7.4.2 Meat Sticks: Meat Snacks Market – Revenue and Forecast to 2028 (US$ Million)
7.5 Sausages:
7.5.1 Overview
7.5.2 Sausages: Meat Snacks Market – Revenue and Forecast to 2028 (US$ Million)
7.6 Others
7.6.1 Overview
7.6.2 Others: Meat Snacks Market– Revenue and Forecast to 2028 (US$ Million)
8. North America Meat Snacks Market Analysis – By Source
8.1 Overview
8.2 Meat Snacks Market, By Source (2021 and 2028)
8.3 Beef
8.3.1 Overview
8.3.2 Beef: Meat Snacks Market – Revenue and Forecast to 2028 (US$ Million)
8.4 Chicken
8.4.1 Overview
8.4.2 Chicken: Meat Snacks Market – Revenue and Forecast to 2028 (US$ Million)
8.5 Pork
8.5.1 Overview
8.5.2 Pork: Meat Snacks Market – Revenue and Forecast to 2028 (US$ Million)
8.6 Others
8.6.1 Overview
8.6.2 Others: Meat Snacks Market – Revenue and Forecast to 2028 (US$ Million)
9. North America Meat Snacks Market Analysis – By Category
9.1 Overview
9.2 Meat Snacks Market, By Category (2021 and 2028)
9.3 Plain
9.3.1 Overview
9.3.2 Plain: Meat Snacks Market – Revenue and Forecast to 2028 (US$ Million)
9.4 Flavored
9.4.1 Overview
9.4.2 Flavored: Meat Snacks Market – Revenue and Forecast to 2028 (US$ Million)
10. North America Meat Snacks Market Analysis – By Distribution Channel
10.1 Overview
10.2 Meat Snacks Market, By Distribution Channel (2021 and 2028)
10.3 Supermarkets and Hypermarkets
10.3.1 Overview
10.3.2 Supermarkets and Hypermarkets: Meat Snacks Market – Revenue and Forecast to 2028 (US$ Million)
10.4 Convenience Stores
10.4.1 Overview
10.4.2 Convenience Stores: Meat Snacks Market – Revenue and Forecast to 2028 (US$ Million)
10.5 Online Retail
10.5.1 Overview
10.5.2 Online Retail: Meat Snacks Market – Revenue and Forecast to 2028 (US$ Million)
10.6 Others
10.6.1 Overview
10.6.2 Others: Meat Snacks Market – Revenue and Forecast to 2028 (US$ Million)
11. North America Meat Snacks Market – Country Analysis
11.1 Overview
11.1.1 North America: Meat Snacks Market, by Key Country
11.1.1.1 US: Meat Snacks Market – Revenue and Forecast to 2028 (US$ Million)
11.1.1.1.1 US: Meat Snacks Market, By Type
11.1.1.1.2 US: Meat Snacks Market, by Source
11.1.1.1.3 US: Meat Snacks Market, by Category
11.1.1.1.4 US: Meat Snacks Market, by Distribution Channel
11.1.1.2 Canada: Meat Snacks Market – Revenue and Forecast to 2028 (US$ Million)
11.1.1.2.1 Canada: Meat Snacks Market, By Type
11.1.1.2.2 Canada: Meat Snacks Market, by Source
11.1.1.2.3 Canada: Meat Snacks Market, By Category
11.1.1.2.4 Canada: Meat Snacks Market, by Distribution Channel
11.1.1.3 Mexico: Meat Snacks Market – Revenue and Forecast to 2028 (US$ Million)
11.1.1.3.1 Mexico: Meat Snacks Market, By Type
11.1.1.3.2 Mexico: Meat Snacks Market, by Source
11.1.1.3.3 Mexico: Meat Snacks Market, By Category
11.1.1.3.4 Mexico: Meat Snacks Market, by Distribution Channel
12. Industry Landscape
12.1 Overview
12.2 New Product Development
12.3 Merger and Acquisition
13. Company Profiles
13.1 Tyson Foods Inc.
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Bridgford Foods Corporation
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 General Mills Inc.
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Werner Gourmet Meat Snacks
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Premium Brands
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Hormel Foods Corporation
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Conagra Brands, Inc.
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Link Snacks Inc.
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Country Archer Provisions
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 Organic Valley
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
14. Appendix
14.1 About The Insight Partners
14.2 Word Index

LIST OF TABLES

Table 1.             North America Meat Snacks Market –Revenue and Forecast to 2028 (US$ Million)
Table 2.             US Meat Snacks Market, Type – Revenue and Forecast to 2028 (US$ Million)
Table 3.             US Meat Snacks Market, by Source – Revenue and Forecast to 2028 (US$ Million)
Table 4.             US Meat Snacks Market, by Source – Revenue and Forecast to 2028 (US$ Million)
Table 5.             US Meat Snacks Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)
Table 6.             Canada Meat Snacks Market, By Type – Revenue and Forecast to 2028 (US$ Million)
Table 7.             Canada Meat Snacks Market, by Source – Revenue and Forecast to 2028 (US$ Million)
Table 8.             Canada Meat Snacks Market, Category – Revenue and Forecast to 2028 (US$ Million)
Table 9.             Canada Meat Snacks Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)
Table 10.          Mexico Meat Snacks Market, By Type – Revenue and Forecast to 2028 (US$ Million)
Table 11.          Mexico Meat Snacks Market, by Source – Revenue and Forecast to 2028 (US$ Million)
Table 12.          Mexico Meat Snacks Market, Category – Revenue and Forecast to 2028 (US$ Million)
Table 13.          Mexico Meat Snacks Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)
Table 14.          List of Abbreviation
 
 

LIST OF FIGURES

Figure 1.           North America Meat Snacks Market Segmentation
Figure 2.           North America Meat Snacks Market Segmentation – By Country
Figure 3.           North America Meat Snacks Market Overview
Figure 4.           North America Meat Snacks Market: By Type
Figure 5.           North America Meat Snacks Market: By Country
Figure 6.           Porter’s Five Forces Analysis: Meat Snacks Market
Figure 7.           Expert Opinion
Figure 8.           Ecosystem: Meat Snacks Market
Figure 9.           North America Meat Snacks Market Impact Analysis of Drivers and Restraints
Figure 10.        North America: Meat Snacks Market – Revenue and Forecast to 2028 (US$ Million)
Figure 11.        North America Meat Snacks Market Revenue Share, By Type (2021 and 2028)
Figure 12.        Jerky: North America Meat Snacks Market – Revenue and Forecast To 2028 (US$ Million)
Figure 13.        Meat Sticks: North America Meat Snacks Market – Revenue and Forecast To 2028 (US$ Million)
Figure 14.        Sausages: North America Meat Snacks Market – Revenue and Forecast To 2028 (US$ Million)
Figure 15.        Others: North America Meat Snacks Market– Revenue and Forecast To 2028 (US$ Million)
Figure 16.        North America Meat Snacks Market Revenue Share, By Source (2021 and 2028)
Figure 17.        Beef: North America Meat Snacks Market – Revenue and Forecast To 2028 (US$ Million)
Figure 18.        Chicken: North America Meat Snacks Market – Revenue and Forecast To 2028 (US$ Million)
Figure 19.        Pork: North America Meat Snacks Market – Revenue and Forecast To 2028 (US$ Million)
Figure 20.        Others: North America Meat Snacks Market – Revenue and Forecast To 2028 (US$ Million)
Figure 21.        North America Meat Snacks Market Revenue Share, By Category (2021 and 2028)
Figure 22.        Plain: North America Meat Snacks Market – Revenue and Forecast To 2028 (US$ Million)
Figure 23.        Flavored: North America Meat Snacks Market – Revenue and Forecast To 2028 (US$ Million)
Figure 24.        North America Meat Snacks Market Revenue Share, By Distribution Channel (2021 and 2028)
Figure 25.        Supermarkets and Hypermarkets: North America Meat Snacks Market – Revenue and Forecast To 2028 (US$ Million)
Figure 26.        Convenience Stores: North America Meat Snacks Market – Revenue and Forecast To 2028 (US$ Million)
Figure 27.        Online Retail: North America Meat Snacks Market – Revenue and Forecast To 2028 (US$ Million)
Figure 28.        Others: North America Meat Snacks Market – Revenue and Forecast To 2028 (US$ Million)
Figure 29.        North America Ice Cream Market, by Key Country – Revenue (2021) (US$ Million)
Figure 30.        North America: Meat Snacks Market Revenue Share, by Key Country (2021 and 2028)
Figure 31.        US: Meat Snacks Market – Revenue and Forecast to 2028 (US$ Million)
Figure 32.        Canada: Meat Snacks Market – Revenue and Forecast to 2028 (US$ Million)
Figure 33.          Mexico: Meat Snacks Market – Revenue and Forecast to 2028 (US$ Million)

● Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the North America meat snacks market.
● Highlights key business priorities in order to assist companies to realign their business strategies
● The key findings and recommendations highlight crucial progressive industry trends in the North America meat snacks market, thereby allowing players across the value chain to develop effective long-term strategies
● Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
● Scrutinize in-depth North America market trends and outlook coupled with the factors driving the meat snacks market, as well as those hindering it
● Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution

● Bridgford Foods Corporation
● Conagra Brands, Inc.
● Country Archer Provisions
● General Mills Inc.
● Hormel Foods Corporation
● Link Snacks Inc.
● Organic Valley
● Premium Brands
● Tyson Foods Inc.
● Werner Gourmet Meat Snacks

At 5.7% CAGR, the North America Meat Snacks Market is speculated to be worth US$ 6,459.45 million by 2028, says The Insight Partners

According to The Insight Partners’ research, the North America meat snacks market was valued at US$ 4,618.65 million in 2022 and is expected to reach US$ 6,459.45 million by 2028, registering a CAGR of 5.7% from 2022 to 2028. Increasing demand for high-protein snacks and surging popularity of chicken-based meat snacks are the critical factors attributed to the market expansion.

Since the past few years, the busy lifestyle and hectic work schedules have significantly increased the demand for convenience food. Regular meals are getting replaced with convenience food as it saves cooking time and still offers required nutrition. Nowadays, people seek functional benefits from all the food products they consume due to increased health and wellness concerns. They are progressively adopting healthier lifestyle due to rising prevalence of various diseases, such as obesity, diabetes, and cardiac disorders. According to the National Health and Nutrition Examination Survey, 2021, by the Center for Disease Control and Prevention (CDC), obesity prevalence among adults aged 20 and above was 41.9% during 2017–2020. The growing consumption of junk and highly processed food coupled with the lack of physical activities has led to chronic health issues that need attention. As a result, consumers are altering their dietary habits and gravitating toward low-fat, low-calorie, high-protein, and flavored food products that can satiate taste buds and also serve nutritional requirements. With the rising preference of healthy and junk-free products, snacking habits of consumers are evolving substantially leading to the surging demand for meat snacks worldwide. Although, people enjoy snacking due to flexible consumption, the rising awareness toward health and fitness engage them in healthy dietary habits, which, in turn, drives the demand for protein-rich and largely flavored meat snacks. Being a good source of iron, creatine, vitamins, and minerals, meat snacks are highly suitable for people seeking high-protein and low-carb diet. Besides, consumers shifting rapidly toward high-protein diet post COVID-19 pandemic due to enhanced health consciousness, fuels the growth of North America meat snacks market.

On the contrary, increasing vegan population hurdles the growth of North America meat snacks market.

Based on type, the North America meat snacks market is segmented into jerky, meat sticks, sausages, and others. The jerky segment held 40.3% market share in 2022, amassing US$ 1,861.01 million. It is projected to garner US$ 2,622.42 million by 2028 to expand at 5.9% CAGR during 2022–2028.

Based on source, the North America meat snacks market is segmented into beef, chicken, pork, and others. The beef segment held 67.5% market share in 2022, amassing US$ 3,119.88 million. It is projected to garner US$ 4,341.33 million by 2028 to expand at 5.7% CAGR during 2022–2028.

Based on category, the North America meat snacks market is segmented into plain and flavored. The flavored segment held 81.8% market share in 2022, amassing US$ 3,778.81 million. It is projected to garner US$ 5,397.67 million by 2028 to expand at 6.1% CAGR during 2022–2028.

Based on distribution channel, the North America meat snacks market is segmented into supermarkets and hypermarkets, convenience store, online retail, and others. The supermarkets and hypermarkets segment held 50.2% market share in 2022, amassing US$ 2,318.15 million. It is projected to garner US$ 3,187.51 million by 2028 to expand at 5.5% CAGR during 2022–2028.

Based on country, the North America meat snacks market is segmented into the US, Canada, and Mexico. Our regional analysis states that the US captured 77.1% market share in 2022. It was assessed at US$ 3,559.96 million in 2022 and is likely to hit US$ 4,957.71 million by 2028, exhibiting a CAGR of 5.7% during the forecast period.

Key players dominating the North America meat snacks market are Bridgford Foods Corporation; Conagra Brands, Inc.; Country Archer Provisions; General Mills Inc.; Hormel Foods Corporation; Link Snacks Inc.; Organic Valley; Premium Brands; Tyson Foods Inc.; and Werner Gourmet Meat Snacks, among others.

In 2022, Tyson Brand Launched Eerie-sistable Limited-Edition Halloween-Shaped Nuggets.
In 2021, Country Archer Provisions debuts new lineup with the launch of Footlong Meat Sticks and Fuego Jerky.