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North America Audio and Video Editing Software Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Component [Software (Audio Editing Software and Video Editing Software) and Services], Deployment (On-premise and Cloud), and End User (Personal and Commercial)
- Report Code : BMIRE00027366
- Pages : 163
The audio and video editing software market in North America is expected to grow from US$ 987.67 million in 2022 to US$ 1,324.54 million by 2028. It is estimated to grow at a CAGR of 5.0% from 2022 to 2028.
Surge in Demand due to Popularity of Online Video Content Across Social Media Platforms
The recent rise in the popularity of various social media platforms and subsequently transition of marketing and advertisement spending, converging on these platforms, gained unprecedented traction, especially in the past few years. Furthermore, the rising trend of social media influencers and professional video bloggers, along with a notable rise in the number of online video content-based sellers, have powered the growth of creative video content. As a result, the continuous demand for improved and quality audio and video content has subsequently facilitated the penetration of professional audio and video editing software applications among the growing end user base, and thus anticipated the growth of the overall audio and video editing software market. In addition, several market players operating in the North America market have launched numerous smartphone-specific software applications targeted at fast-growing customer bases with customized dashboards for swift audio and video editing solutions. Hence, the popularity of online video content-based customer bases, such as content sellers, advertisers, influencers, and others, is projected to provide numerous lucrative growth opportunities for the market players in the coming years. However, professional media production houses, such as entertainment industries, media, broadcasting, and educational institutes, continue to be one of the biggest end users of audio and video editing software solutions. The large end user base continues providing growth opportunities to market players.
Market Overview
US, Canada, and Mexico are the key contributors to the audio and video editing software market in the North America. In North America, the US is one of the major markets for audio and video editing software vendors. According to an international trade association report, the country holds the world’s largest media & entertainment industry, valued at US$ 660 billion in 2021. Media and entertainment players proactively use this software to produce and provide additional digital services and products for motion pictures, television programs, commercials, broadcast content, music, video and audio recordings, and broadcasting, among others. Based on the report by the Numbers, more than 400 domestic movies were released in the US in 2021, upscaling the demand for audio and video editing software. Mexico City is among the top destination for large trade fairs. According to a US Department of Commerce report 2020, Mexico hosts more than 1,500 trade fairs annually, including industrial and consumer trade fairs. Major cities, such as Queretaro, Guadalajara, Monterrey, Veracruz, and Puebla, host specialized industrial fairs, mainly related to the type of industry in their region. Tourist destinations, such as Cancun, Acapulco, and Los Cabos, are popular for conventions, seminars, and hospitality trade shows. According to AMPROFEC (Mexican Trade Fair Promotion Association), Mexico has 150 trade fair organizers, divided into 3 regions: North, South, and Central. These major trade fair organizers use these audio and video editing software for promotional and marketing activities to reach out to their target audience. Hence, the country developed and diversified event industry is anticipated to create lucrative opportunities for audio and video editing software companies over the forecast period.
North America Audio and Video Editing Software Market Revenue and Forecast to 2028 (US$ Million )
North America audio and video editing software market Segmentation
The North America audio and video editing software market is segmented into component, deployment, end user, and country.
Based on component, the market is bifurcated into software and services. The software segment registered the larger market share in 2022. The software segment is further sub segmented into audio editing software and video editing software. Based on deployment, the market is bifurcated into on-premise and cloud. The on-premise segment held a larger market share in 2022. Based on end user, the market is bifurcated into personal and commercial. The commercial segment held the larger market share in 2022. Based on country, the market is segmented into US, Canada, and Mexico. US dominated the market share in 2022. Adobe; Apple Inc; Avid Technology, Inc; LWKS.COM(LIGHTWORKS); Movavi Software Limited; Steinberg Media Technologies GmnH; ABLETON; Animoto Inc; Autodesk Inc; LONGTAIL ad Solution, Inc (JW Player); MAGIX Software GmbH; Native Instuments; Serato; Sony Corporation; Splice.Com; TechSmith Corporation; TRACKLIB; Wondershare Technology Co., Ltd; Outpu inc; Corel Corporation (Pinnacle System) are the leading companies operating in the North America audio and video editing software market in the region.
TABLE OF CONTENTS
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 North America Audio and Video Editing Software Market – By Component
1.3.2 North America Audio and Video Editing Software Market – By Deployment
1.3.3 North America Audio and Video Editing Software Market – By End Use
1.3.4 North America Audio and Video Editing Software Market- By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. North America Audio and Video Editing Software Market Landscape
4.1 Market Overview
4.2 North America PEST Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. North America Audio and Video Editing Software –Market Dynamics
5.1 Market Drivers
5.1.1 Rising Adoption of Visual Effects (VFX) in Entertainment Industry
5.1.2 Surge in Demand due to Popularity of Online Video Content Across Social Media Platforms
5.1.3 Versatile benefits of Video Editing Software and Functional Requirements
5.2 Market Restraints
5.2.1 Availability of Open-Source Audio and Video Editing Software
5.3 Market Opportunities
5.3.1 Integration of Virtual Reality (VR) Technology
5.4 Future Trends
5.4.1 Rising Demand for Animated Content in Education Sector
5.5 Impact Analysis of Drivers and Restraints
6. Audio and Video Editing Software Market – North America Analysis
6.1 North America Audio and Video Editing Software Market Overview
6.2 North America Audio and Video Editing Software Market – Revenue and Forecast to 2028 (US$ Million)
7. North America Audio and Video Editing Software Market Revenue and Forecast to 2028 – Component
7.1 Overview
7.2 North America Audio and Video Editing Software Market, By Component (2021 And 2028)
7.3 Software
7.3.1 Overview
7.3.2 Software: Audio and Video Editing Software Market Revenue and Forecast To 2028 (US$ Million)
7.3.3 Audio Editing Software
7.3.4 Audio Editing Software: Audio and Video Editing Software Market Revenue and Forecast To 2028 (US$ Million)
7.3.5 Video Editing Software
7.3.6 Video Editing Software: Audio and Video Editing Software Market Revenue and Forecast To 2028 (US$ Million)
7.4 Services
7.4.1 Overview
7.4.2 Services: Audio and Video Editing Software Market Revenue and Forecast To 2028 (US$ Million)
8. North America Audio and Video Editing Software Market Revenue and Forecast to 2028 – Deployment
8.1 Overview
8.2 North America Audio and Video Editing Software Market, By Deployment (2021 And 2028)
8.3 On Premise
8.3.1 Overview
8.3.2 On Premise: Audio and Video Editing Software Market Revenue and Forecast To 2028 (US$ Million)
8.4 Cloud
8.4.1 Overview
8.4.2 Cloud: Audio and Video Editing Software Market Revenue and Forecast To 2028 (US$ Million)
9. North America Audio and Video Editing Software Market Revenue and Forecast to 2028 – End User
9.1 Overview
9.2 North America Audio and Video Editing Software Market, By End User (2021 And 2028)
9.3 Personal
9.3.1 Overview
9.3.2 Personal: Audio and Video Editing Software Market Revenue and Forecast To 2028 (US$ Million)
9.4 Commercial
9.4.1 Overview
9.4.2 Commercial: Audio and Video Editing Software Market Revenue and Forecast To 2028 (US$ Million)
10. North America Audio and Video Editing Software Market – Country Analysis
10.1 Overview
10.1.1 North America: Audio and Video Editing Software Market, By Country
10.1.1.1 US: Audio and Video Editing Software Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.1.1 US: Audio and Video Editing Software Market, By Component
10.1.1.1.2 US: Audio and Video Editing Software Market, By Software
10.1.1.1.3 US: Audio and Video Editing Software Market, By Deployment
10.1.1.1.4 US: Audio and Video Editing Software Market, By End-User
10.1.1.2 Canada: Audio and Video Editing Software Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.2.1 Canada: Audio and Video Editing Software Market, By Component
10.1.1.2.2 Canada: Audio and Video Editing Software Market, By Software
10.1.1.2.3 Canada: Audio and Video Editing Software Market, By Deployment
10.1.1.2.4 Canada: Audio and Video Editing Software Market, By End-User
10.1.1.3 Mexico: Audio and Video Editing Software Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.3.1 Mexico: Audio and Video Editing Software Market, By Component
10.1.1.3.2 Mexico: Audio and Video Editing Software Market, By Software
10.1.1.3.3 Mexico: Audio and Video Editing Software Market, By Deployment
10.1.1.3.4 Mexico: Audio and Video Editing Software Market, By End-User
11. Industry Landscape
11.1 Overview
11.2 Market Initiative
11.3 New Product Development
11.4 Merger and Acquisition
12. Company Profiles
12.1 Adobe
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Apple Inc.
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Avid Technology, Inc.
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 LWKS.COM (LIGHTWORKS)
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Movavi Software Limited
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Steinberg Media Technologies GmbH
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 ABLETON
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Animoto Inc.
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 Autodesk Inc.
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 LONGTAIL AD SOLUTIONS, INC (JW PLAYER)
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
12.11 MAGIX SOFTWARE GmbH
12.11.1 Key Facts
12.11.2 Business Description
12.11.3 Products and Services
12.11.4 Financial Overview
12.11.5 SWOT Analysis
12.11.6 Key Developments
12.12 NATIVE INSTRUMENTS
12.12.1 Key Facts
12.12.2 Business Description
12.12.3 Products and Services
12.12.4 Financial Overview
12.12.5 SWOT Analysis
12.12.6 Key Developments
12.13 SERATO
12.13.1 Key Facts
12.13.2 Business Description
12.13.3 Products and Services
12.13.4 Financial Overview
12.13.5 SWOT Analysis
12.13.6 Key Developments
12.14 Sony Corporation
12.14.1 Key Facts
12.14.2 Business Description
12.14.3 Products and Services
12.14.4 Financial Overview
12.14.5 SWOT Analysis
12.14.6 Key Developments
12.15 SPLICE.COM
12.15.1 Key Facts
12.15.2 Business Description
12.15.3 Products and Services
12.15.4 Financial Overview
12.15.5 SWOT Analysis
12.15.6 Key Developments
12.16 TECHSMITH CORPORATION
12.16.1 Key Facts
12.16.2 Business Description
12.16.3 Products and Services
12.16.4 Financial Overview
12.16.5 SWOT Analysis
12.16.6 Key Developments
12.17 TRACKLIB
12.17.1 Key Facts
12.17.2 Business Description
12.17.3 Products and Services
12.17.4 Financial Overview
12.17.5 SWOT Analysis
12.17.6 Key Developments
12.18 Wondershare Technology Co., Ltd.
12.18.1 Key Facts
12.18.2 Business Description
12.18.3 Products and Services
12.18.4 Financial Overview
12.18.5 SWOT Analysis
12.18.6 Key Developments
12.19 Output inc.
12.19.1 Key Facts
12.19.2 Business Description
12.19.3 Products and Services
12.19.4 Financial Overview
12.19.5 SWOT Analysis
12.19.6 Key Developments
12.20 Corel Corporation (Pinnacle Systems)
12.20.1 Key Facts
12.20.2 Business Description
12.20.3 Products and Services
12.20.4 Financial Overview
12.20.5 SWOT Analysis
12.20.6 Key Developments
13. Appendix
13.1 About The Insight Partners
13.2 Word Index
LIST OF TABLES
Table 1. North America Audio and Video Editing Software Market – Revenue and Forecast to 2028 (US$ Million)
Table 2. US Audio and Video Editing Software Market, By Component– Revenue and Forecast to 2028 (US$ Million)
Table 3. US Audio and Video Editing Software Market, By Software – Revenue and Forecast to 2028 (US$ Million)
Table 4. US Audio and Video Editing Software Market, By Deployment – Revenue and Forecast to 2028 (US$ Million)
Table 5. US Audio and Video Editing Software Market, By End-User – Revenue and Forecast to 2028 (US$ Million)
Table 6. Canada Audio and Video Editing Software Market, By Component– Revenue and Forecast to 2028 (US$ Million)
Table 7. Canada Audio and Video Editing Software Market, By Software – Revenue and Forecast to 2028 (US$ Million)
Table 8. Canada Audio and Video Editing Software Market, By Deployment – Revenue and Forecast to 2028 (US$ Million)
Table 9. Canada Audio and Video Editing Software Market, By End-User – Revenue and Forecast to 2028 (US$ Million)
Table 10. Mexico Audio and Video Editing Software Market, By Component– Revenue and Forecast to 2028 (US$ Million)
Table 11. Mexico Audio and Video Editing Software Market, By Software– Revenue and Forecast to 2028 (US$ Million)
Table 12. Mexico Audio and Video Editing Software Market, By Deployment – Revenue and Forecast to 2028 (US$ Million)
Table 13. Mexico Audio and Video Editing Software Market, By End-User – Revenue and Forecast to 2028 (US$ Million)
Table 14. List of Abbreviation
LIST OF FIGURES
Figure 1. North America Audio and Video Editing Software Market Segmentation
Figure 2. North America Audio and Video Editing Software Market Segmentation – By Country
Figure 3. North America Audio and Video Editing Software Market Overview
Figure 4. North America Audio and Video Editing Software Market, By Component
Figure 5. North America Audio and Video Editing Software Market, By Software
Figure 6. North America Audio and Video Editing Software Market, By Deployment
Figure 7. North America Audio and Video Editing Software Market, By End User
Figure 8. North America Audio and Video Editing Software Market, By Country
Figure 9. North America: PEST Analysis
Figure 10. North America Audio and Video Editing Software Market– Ecosystem Analysis
Figure 11. Expert Opinion
Figure 12. North America Audio and Video Editing Software Market: Impact Analysis of Drivers and Restraints
Figure 13. North America Audio and Video Editing Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 14. North America Audio and Video Editing Software Market, By Component (2021 and 2028)
Figure 15. North America Software: Audio and Video Editing Software Market Revenue and Forecast to 2028 (US$ Million)
Figure 16. North America Audio Editing Software: Audio and Video Editing Software Market Revenue and Forecast to 2028 (US$ Million)
Figure 17. North America Video Editing Software: Audio and Video Editing Software Market Revenue and Forecast to 2028 (US$ Million)
Figure 18. North America Services: Audio and Video Editing Software Market Revenue and Forecast to 2028 (US$ Million)
Figure 19. North America Audio and Video Editing Software Market, By Deployment (2021 and 2028)
Figure 20. North America On Premise: Audio and Video Editing Software Market Revenue and Forecast to 2028 (US$ Million)
Figure 21. North America Cloud: Audio and Video Editing Software Market Revenue and Forecast to 2028 (US$ Million)
Figure 22. North America Audio and Video Editing Software Market, By End User (2021 and 2028)
Figure 23. North America Personal: Audio and Video Editing Software Market Revenue and Forecast to 2028 (US$ Million)
Figure 24. North America Commercial: Audio and Video Editing Software Market Revenue and Forecast to 2028 (US$ Million)
Figure 25. North America: Audio and Video Editing Software Market, By Country- Revenue (2021) (US$ Million)
Figure 26. North America Audio and Video Editing Software Market Revenue Share, By Country (2021 and 2028)
Figure 27. US: Audio and Video Editing Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 28. Canada: Audio and Video Editing Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 29. Mexico: Audio and Video Editing Software Market – Revenue and Forecast to 2028 (US$ Million)
● Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the North America audio and video editing software market.
● Highlights key business priorities in order to assist companies to realign their business strategies
● The key findings and recommendations highlight crucial progressive industry trends in the North America audio and video editing software market, thereby allowing players across the value chain to develop effective long-term strategies
● Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
● Scrutinize in-depth North America market trends and outlook coupled with the factors driving the audio and video editing software market, as well as those hindering it
● Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution
The List of Companies – North America Audio and Video Editing Software Market
● Adobe.
● Apple Inc.
● Avid Technology,Inc.
● LWKS.COM(LIGHTWORKS).
● Movavi Software Limited.
● Steinberg Media Technologies GmnH.
● ABLETON.
● Animoto Inc.
● Autodesk Inc.
● LONGTAIL AD SOLUTION, INC(JW Player).
● MAGIX SOFTWARE GmbH.
● NATIVE INSTUMENTS.
● SERATO.
● Sony Corporation.
● SPLICE.COM.
● TECHSMITH CORPORATION.
● TRACKLIB.
● Wondershare Technology Co., Ltd.
● Outpu inc.
● Corel Corporation (Pinnacle System).
At 5.0% CAGR, the North America Audio and Video Editing Software Market is speculated to be worth US$ 1,324.54 million by 2028, says The Insight Partners
According to the Insight Partners’ research, the North America audio and video editing software market was valued at US$ 987.67 million in 2022 and is expected to reach US$ 1,324.54 million by 2028, registering an annual growth rate of 5.0% from 2022 to 2028.Rising adoption of visual effects (VFX) in entertainment industry and surge in demand due to popularity of online video content across social media platforms are the critical factors attributed to the market expansion.
Technology advancement has boosted visual effects (VFX) in big-budget and independent films. With VFX technology in film and television, video games, and marketing, the industry has revolutionized to a new level. Over the last few decades, visual effects (VFX) have radically changed the media and entertainment industries. VFX was first employed in movies, but the television business has now adopted it to enrich the plot and creative vision and transmit the intended notion to viewers. Many filmmakers seek high-quality movies with engaging visual effects and realistic animations in response to worldwide consumers’ demand for engaging high-definition visual experiences. Several studios are currently integrating more animation and VFX shots to meet filmmakers’ requirements. In this case, audio and video editing software are essential for depicting the needed scene, which must seem realistic. VFX, like animation, is a broad term that refers to producing visual effects using the camera mapping approach. Still, photos are acquired and processed using various video editing tools, which necessitates audio and video editing software. Furthermore, the VFX method acceptance rate is quickly increasing, creating new professional opportunities for animators and visual effect artists. This gives a lot of impetus to the employment of audio and video editing techniques in the entertainment business, driving the overall growth of the North America audio and video editing software market.
On the contrary, availability of open-source audio and video editing software hurdles the growth of North America audio and video editing software market.
Based on component, the North America audio and video editing software market is bifurcated into software and services. The software segment held 81.8% market share in 2022, amassing US$ 808.16 million. It is projected to garner US$ 1,066.91 million by 2028 to expand at 4.7% CAGR during 2022–2028. The software segment is further sub segmented into audio editing software and video editing software. Based on deployment, the North America audio and video editing software market is bifurcated into on-premise and cloud. The on-premise segment held 69.8% market share in 2022, amassing US$ 689.53 million. It is projected to garner US$ 902.48 million by 2028 to expand at 4.6% CAGR during 2022–2028. Based on end user, the North America audio and video editing software market is bifurcated into personal and commercial. The commercial segment held 79.0% market share in 2022, amassing US$ 780.72 million. It is projected to garner US$ 1,035.69 million by 2028 to expand at 4.8% CAGR during 2022–2028. Based on country, the North America audio and video editing software market has been categorized into US, Canada, and Mexico. Our regional analysis states that US captured 73.0% market share in 2022. It was assessed at US$ 721.13 million in 2022 and is likely to hit US$ 984.40 million by 2028, exhibiting a CAGR of 5.3% during the forecast period. Key players dominating the North America audio and video editing software market are Adobe; Apple Inc; Avid Technology, Inc; LWKS.com (Lightworks); Movavi Software Limited; Steinberg Media Technologies GmnH; Ableton; Animoto Inc; Autodesk Inc; LONGTAIL ad Solution, Inc(JW Player);MAGIX SOFTWARE GmbH; NATIVE INSTUMENTS; Serato; Sony Corporation;SPLICE.COM; TechSmith Corporation; TRACKLIB; Wondershare Technology Co.,Ltd; Output inc; Corel Corporation(Pinnacle System) among others.
A few key market developments by top players are as follows:
2021, Adobe completed its acquisition of ContentCal. Adobe and ContentCal share many customers who already rely on Adobe creative products to produce amazing content for Instagram, Facebook, Twitter, LinkedIn and more. 2020, Adobe has partnered with Meta to introduce a new ‘Express Your Brand’ training program, which is aimed to assist small company owners generate more successful content and digital marketing strategies, as well as maximize their brand, as part of its promotion for its new Adobe Express production suite.
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