The A2P SMS and CPaaS market in North America is expected to grow from US$ 14,711.31 million in 2022 to US$ 20,924.22 million by 2028. It is estimated to grow at a CAGR of 6.0% from 2022 to 2028.

Growing adoption of Rich Communication Services

Increased internet usage, increased reliance on cutting-edge APIs, increased adoption of rich communication services (RCS), and widespread use of OTT messaging platforms by businesses across the nation are all predicted to contribute to the growth of CPaaS. With more individuals utilizing smartphones, text messaging has become a very popular form of communication. It is possible to improve such an experience for its clients by implementing RCS solutions. The subscriber base grows because of new technological developments like long-term voice-over evolution. As a result, businesses are using RCS solutions for digital product marketing to reach a wide audience. The CaaS industry is expected to be driven, in addition to the advantages of individual messaging, by businesses using rich communication services for Application to Person (A2P) messaging. Companies are investing more money on SMS marketing to reach a big client base quickly. SMSs have the highest Click Through Rate (CT) of any marketing medium and a broad audience. The RCS corporate messaging platform is being created to take the role of the current A2P messaging systems, hence promoting the adoption of rich communication services in North America.

Market Overview

The US, Canada, and Mexico are among the major economies in North America. North America is predicted to have the greatest revenue share in the A2P SMS and CPaaS market. It is because of the increasing rate of adoption of numerous advanced technologies. The increasing use of cutting-edge technologies such as machine learning, industrial automation, and growing digitalization across regional organizations are expected to boost market growth in the region. Furthermore, North America is becoming a hub for various industrial verticals such as IT & Telecom, BFSI, healthcare, and energy & utilities these industrial sectors have a large client base, which is expected to provide CPaaS providers with new lucrative opportunities. Several businesses in North America use cost-effective and user-friendly browser-based communication solutions and client feedback through digital means such as social media, contact centers, web portals, and mobile phones. As a result, the North America A2P SMS and CPaaS market is expected to grow during the forecast period.

North America A2P SMS and CPaaS market Revenue and Forecast to 2028 (US$ Million)

North America A2P SMS and CPaaS market Segmentation

The North America A2P SMS and CPaaS market is segmented into component, channel, enterprise size, industry, and country. Based on component, the market is bifurcated into solution and services. The solution segment held a larger market share in 2022.

Based on channel, the market is segmented into message, voice, email, webpush, and others. The message segment held the largest market share in 2022. The message segment is further bifurcated into chat apps and SMS. Based on enterprise size, the market is divided into SMEs and large enterprises. The large enterprises segment held a larger market share in 2022. Based on industry, the market is segmented into IT and telecom, BFSI, retail and ecommerce, healthcare, and others. The BFSI segment held the largest market share in 2022. Based on country, the market is segmented into US, Canada, and Mexico. The US dominated the market share in 2022. Vonage; 8X8, INC.; Avaya Inc.; IntelePeer Cloud Communications LLC.; MessageBird; Plivo Inc.; Cisco Systems, Inc.; TWILIO INC.; Voximplant; and Wazo Communication Inc. are the leading companies operating in the A2P SMS and CPaaS market in the region.

TABLE OF CONTENTS

1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 North America A2P SMS and CPaaS Market – By Component
1.3.2 North America A2P SMS and CPaaS Market – By Channel
1.3.3 North America A2P SMS and CPaaS Market – By Enterprise Size
1.3.4 North America A2P SMS and CPaaS Market – By Industry
1.3.5 North America A2P SMS and CPaaS Market- By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. North America A2P SMS and CPaaS Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 North America
4.3 North America Ecosystem Analysis
4.4 Expert Opinions
5. North America A2P SMS and CPaaS Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Increasing Demand for Customer Engagement Usage to Encourage the use of CPaaS
5.1.2 Growing adoption of Rich Communication Services
5.1 Key Market Restraints
5.1.1 Rising Security concerns for Cloud-Based CPaaS
5.2 Key Market Opportunities
5.2.1 Growing Trend of Mobile Marketing via Messaging
5.3 Future trends
5.3.1 Increased Customer Engagement through a wide range of Digital Touchpoints
5.4 Impact Analysis of Drivers and Restraints
6. A2P SMS and CPaaS Market – North America Analysis
6.1 A2P SMS and CPaaS Market North America Overview
6.2 A2P SMS and CPaaS Market – North America Revenue and Forecast to 2028 (US$ Million)
7. North America A2P SMS and CPaaS Market Analysis By Component
7.1 Overview
7.2 North America A2P SMS and CPaaS Market, By Component (2021 and 2028)
7.3 Solution
7.3.1 Overview
7.3.2 Solution: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
7.4 Services
7.4.1 Overview
7.4.2 Services: A2P SMS and CPaaS: A2P SMS and CPaaS Market– Revenue and Forecast to 2028 (US$ Million)
8. North America A2P SMS and CPaaS Market – By Channel
8.1 Overview
8.2 North America A2P SMS and CPaaS Market, By Channel (2021 and 2028)
8.3 Message
8.3.1 Overview
8.3.2 Message: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
8.3.3 Chat Apps
8.3.3.1 Overview
8.3.3.2 Chat Apps: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
8.3.4 SMS
8.3.4.1 Overview
8.3.4.2 SMS: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
8.4 Voice
8.4.1 Overview
8.4.2 Voice: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
8.5 Email
8.5.1 Overview
8.5.2 Email: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
8.6 Webpush
8.6.1 Overview
8.6.2 Webpush: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
8.7 Other
8.7.1 Overview
8.7.2 Other Market – Revenue and Forecast to 2028 (US$ Million)
9. North America A2P SMS and CPaaS Market – By Enterprise Size
9.1 Overview
9.2 North America A2P SMS and CPaaS Market, by Enterprise Size (2021 and 2028)
9.3 Small and Medium Enterprises (SMEs)
9.3.1 Overview
9.3.2 Small and Medium Enterprises: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
9.4 Large Enterprises
9.4.1 Overview
9.4.2 Large Enterprises: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
10. North America A2P SMS and CPaaS Market – By Industry
10.1 Overview
10.2 North America A2P SMS and CPaaS Market, by Industry (2021 and 2028)
10.3 IT and Telecom
10.3.1 Overview
10.3.2 IT and Telecom: A2P SMS and CPaaS Market- Revenue and Forecast to 2028 (US$ Million)
10.4 BFSI
10.4.1 Overview
10.4.2 BFSI: A2P SMS and CPaaS Market- Revenue and Forecast to 2028 (US$ Million)
10.5 Retail and Ecommerce
10.5.1 Overview
10.5.2 Retail and Ecommerce: A2P SMS and CPaaS Market- Revenue and Forecast to 2028 (US$ Million)
10.6 Healthcare
10.6.1 Overview
10.6.2 Healthcare: A2P SMS and CPaaS Market- Revenue and Forecast to 2028 (US$ Million)
10.7 Others
10.7.1 Overview
10.7.2 Others: A2P SMS and CPaaS Market- Revenue and Forecast to 2028 (US$ Million)
11. North America A2P SMS and CPaaS Market – by Country Analysis
11.1 North America: A2P SMS and CPaaS Market
11.1.1 North America: A2P SMS and CPaaS Market- by Key Country
11.1.1.1 US: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
11.1.1.1.1 US: A2P SMS and CPaaS Market- by Component
11.1.1.1.2 US: A2P SMS and CPaaS Market- By Channel
11.1.1.1.3 US: A2P SMS and CPaaS Market- By Channel, By Message
11.1.1.1.4 US: A2P SMS and CPaaS Market- By Enterprise Size
11.1.1.1.5 US: A2P SMS and CPaaS Market- By Industry
11.1.1.2 Canada: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
11.1.1.2.1 Canada: A2P SMS and CPaaS Market- by Component
11.1.1.2.2 Canada: A2P SMS and CPaaS Market- By Channel
11.1.1.2.3 Canada: A2P SMS and CPaaS Market- By Channel, By Message
11.1.1.2.4 Canada: A2P SMS and CPaaS Market- By Enterprise Size
11.1.1.2.5 Canada: A2P SMS and CPaaS Market- By Industry
11.1.1.3 Mexico: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
11.1.1.3.1 Mexico: A2P SMS and CPaaS Market- by Component
11.1.1.3.2 Mexico: A2P SMS and CPaaS Market- By Channel
11.1.1.3.3 Mexico: A2P SMS and CPaaS Market- By Channel, By Message
11.1.1.3.4 Mexico: A2P SMS and CPaaS Market- By Enterprise Size
11.1.1.3.5 Mexico: A2P SMS and CPaaS Market- By Industry
12. A2P SMS and CPaaS Market-Industry Landscape
12.1 Overview
12.2 Business Planning and Strategy
12.3 Merger and Acquisition
12.4 Expansion & Collaboration
12.5 Product News
13. A2P SMS and CPaaS Market – Company Profiles
13.1 Vonage
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 8X8, INC.
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Avaya Inc.
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 IntelePeer Cloud Communications LLC.
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 MessageBird
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Plivo Inc.
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Cisco Systems, Inc.
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 TWILIO INC.
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Voximplant
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 Wazo Communication Inc.
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
14. Appendix
14.1 About The Insight Partners
14.2 Word Index

LIST OF TABLES

Table 1. A2P SMS and CPaaS Market – Revenue, and Forecast to 2028 (US$ Million)
Table 2. US: A2P SMS and CPaaS Market- by Component –Revenue and Forecast to 2028 (US$ Million)
Table 3. US: A2P SMS and CPaaS Market- By Channel –Revenue and Forecast to 2028 (US$ Million)
Table 4. US: A2P SMS and CPaaS Market- By Channel, By Message –Revenue and Forecast to 2028 (US$ Million)
Table 5. US: A2P SMS and CPaaS Market- By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)
Table 6. US: A2P SMS and CPaaS Market- By Industry –Revenue and Forecast to 2028 (US$ Million)
Table 7. Canada: A2P SMS and CPaaS Market- by Component –Revenue and Forecast to 2028 (US$ Million)
Table 8. Canada: A2P SMS and CPaaS Market- By Channel –Revenue and Forecast to 2028 (US$ Million)
Table 9. Canada: A2P SMS and CPaaS Market- By Channel, By Message –Revenue and Forecast to 2028 (US$ Million)
Table 10. Canada: A2P SMS and CPaaS Market- By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)
Table 11. Canada: A2P SMS and CPaaS Market- By Industry –Revenue and Forecast to 2028 (US$ Million)
Table 12. Mexico: A2P SMS and CPaaS Market- by Component –Revenue and Forecast to 2028 (US$ Million)
Table 13. Mexico: A2P SMS and CPaaS Market- By Channel –Revenue and Forecast to 2028 (US$ Million)
Table 14. Mexico: A2P SMS and CPaaS Market- By Channel, By Message –Revenue and Forecast to 2028 (US$ Million)
Table 15. Mexico: A2P SMS and CPaaS Market- By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)
Table 16. Mexico: A2P SMS and CPaaS Market- By Industry –Revenue and Forecast to 2028 (US$ Million)
Table 17. List of Abbreviation

LIST OF FIGURES

Figure 1. North America A2P SMS and CPaaS Market Segmentation
Figure 2. North America A2P SMS and CPaaS Market Segmentation – By Country
Figure 3. North America A2P SMS and CPaaS Market Overview
Figure 4. Solution Segment Held the Largest Market Share in 2021
Figure 5. Large Enterprises Held the Largest Market Share in 2021
Figure 6. BFSI Industry Held the Largest Market Share in 2021
Figure 7. US was the Largest Revenue Contributor in 2021
Figure 8. North America – PEST Analysis
Figure 9. North America A2P SMS and CPaaS Market– Ecosystem Analysis
Figure 10. North America Expert Opinions
Figure 11. North America A2P SMS and CPaaS Market Impact Analysis of Drivers and Restraints
Figure 12. North America A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
Figure 13. North America A2P SMS and CPaaS Market Revenue Share, by Component (2021 and 2028)
Figure 14. North America Solution: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
Figure 15. North America Services: A2P SMS and CPaaS: A2P SMS and CPaaS Market– Revenue and Forecast to 2028 (US$ Million)
Figure 16. North America A2P SMS and CPaaS Market Revenue Share, by Channel (2021 and 2028)
Figure 17. North America Message: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
Figure 18. North America Chat Apps: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
Figure 19. North America SMS: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
Figure 20. North America Voice: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
Figure 21. North America Email: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
Figure 22. North America Webpush: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
Figure 23. North America Other Market – Revenue and Forecast to 2028 (US$ Million)
Figure 24. North America A2P SMS and CPaaS Market Revenue Share, by Enterprise Size (2021 and 2028)
Figure 25. North America Small and Medium Enterprises: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
Figure 26. North America Large Enterprises: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
Figure 27. North America A2P SMS and CPaaS Market Revenue Share, by Industry (2021 and 2028)
Figure 28. North America IT and Telecom: A2P SMS and CPaaS Market- Revenue and Forecast to 2028 (US$ Million)
Figure 29. North America BFSI: A2P SMS and CPaaS Market- Revenue and Forecast to 2028 (US$ Million)
Figure 30. North America Retail and Ecommerce: A2P SMS and CPaaS Market- Revenue and Forecast to 2028 (US$ Million)
Figure 31. North America Healthcare: A2P SMS and CPaaS Market- Revenue and Forecast to 2028 (US$ Million)
Figure 32. North America Others: A2P SMS and CPaaS Market- Revenue and Forecast to 2028 (US$ Million)
Figure 33. North America: A2P SMS and CPaaS Market, by Key Country – Revenue (2021) (US$ Million)
Figure 34. North America: A2P SMS and CPaaS Market Revenue Share, by Key Country (2021 and 2028)
Figure 35. US: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
Figure 36. Canada: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
Figure 37. Mexico: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)

● Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the North America A2P SMS and CPaaS market.
● Highlights key business priorities in order to assist companies to realign their business strategies
● The key findings and recommendations highlight crucial progressive industry trends in the North America A2P SMS and CPaaS market, thereby allowing players across the value chain to develop effective long-term strategies
● Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
● Scrutinize in-depth North America market trends and outlook coupled with the factors driving the North America A2P SMS and CPaaS market, as well as those hindering it
● Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution

The List of Companies – North America A2P SMS and CPaaS Market

● Vonage
● 8X8, INC.
● Avaya Inc.
● IntelePeer Cloud Communications LLC.
● MessageBird
● Plivo Inc.
● Cisco Systems, Inc.
● TWILIO INC.
● Voximplant
● Wazo Communication Inc.

At 6.0% CAGR, the North America A2P SMS and CPaaS market is speculated to be worth US$ 20,924.22 million by 2028, says The Insight Partners

According to The Insight Partners’ research, the North America A2P SMS and CPaaS market was valued at US$ 14,711.31 million in 2022 and is expected to reach US$ 20,924.22 million by 2028, registering an annual growth rate of 16.5% from 2022 to 2028. Increasing demand for customer engagement usage to encourage the use of CPaaS and growing adoption of rich communication services.

Organizations around Asia are observing a rise in customer contacts due to greater investments in digital customer engagement. With the need for business units to integrate SMS, application-to-person, voice, and upcoming CPaaS such as advanced messaging, video, increased security, and digital payments into applications, software engineering executives are embracing CPaaS further enhancing digital customer service experience and operational efficiency. Most businesses either already use conversational consumer engagement or have plans to do so. Many such businesses are investigating using a communication platform as a service (CPaaS) to assist them in managing everything related to this strategy. The CPaaS market has experienced rapid expansion in recent years and will continue to do so to keep up with changing consumer expectations and engagement strategies in line with new trends in customer-facing communications. The demand for contextual communications that improve customer experience is one of the main development factors of the CPaaS industry. With the purchase of Inteliquent and Pathwire in 2021, Sinch, a CPaaS provider became the industry leader in mobile customer engagement. Sinch can now satisfy all communication requirements by offering consumers the broadest range of channels to interact with businesses. Increasing focus of major players in the market over customer engagement is helping to increase demand for CPaaS. This is expected to drive the market during the forecast period.

On the contrary, rising security concerns for cloud based CPaaS hurdles the growth of North America A2P SMS and CPaaS market.

Based on component, the North America A2P SMS and CPaaS market is bifurcated into solution and service. The solution segment held 78.3% market share in 2022, amassing US$ 11,512.24 million. It is projected to garner US$ 15,992.52 million by 2028 to expand at 5.6% CAGR during 2022–2028. Based on channel, the North America A2P SMS and CPaaS market is categorized into message (chat apps and SMS), voice, email, webpush, and others. The message segment held 93.4% market share in 2022, amassing US$ 13,747.09 million. It is projected to garner US$ 17,465.98 million by 2028 to expand at 4.1% CAGR during 2022–2028. Based on enterprise size, the North America A2P SMS and CPaaS market is categorized SMEs and large enterprises. The large enterprises segment held 66.9% market share in 2022, amassing US$ 9,848.63 million. It is projected to garner US$ 13,440.62 million by 2028 to expand at 5.3% CAGR during 2022–2028. Based on industry, the North America A2P SMS and CPaaS market is categorized into IT and telecom, BFSI, retail and ecommerce, healthcare, and others. The BFSI segment held 33.7% market share in 2022, amassing US$ 4,961.59 million. It is projected to garner US$ 6,846.10 million by 2028 to expand at 5.5CAGR during 2022–2028 Based on country, the North America A2P SMS and CPaaS market has been categorized into the US, Canada, and Mexico. Our regional analysis states that US captured 76.9% market share in 2022. It was assessed at US$ 11,315.94 million in 2022 and is likely to hit US$ 15,935.89 million by 2028, exhibiting a CAGR of 5.9% during the forecast period. Key players dominating the North America A2P SMS and CPaaS market are Vonage; 8X8, INC.; Avaya Inc.; IntelePeer Cloud Communications LLC.; MessageBird; Plivo Inc.; Cisco Systems, Inc.; TWILIO INC.; Voximplant; and Wazo Communication Inc. among others.

In Mar 2022, Vonage Enhances Video Capabilities for its UCaaS and CCaaS Solutions with its Video API. In Oct 2020, 8×8 Announced Strategic Channel Partnership with Pax8.