The social media analytics market in Middle East & Africa is expected to grow from US$ 318.16 million in 2022 to US$ 912.45 million by 2028; it is estimated to grow at a CAGR of 19.2% from 2022 to 2028.

Upward Demand for Business Intelligence (BI)

The increasing competitiveness amongst businesses can be attributed to several factors that differ from country to country. Globalization, rising adoption of Industry 4.0, growing promotional activities, increasing brand awareness, and higher price sensitivity amongst consumers are a few major factors fueling the same. Thus, in a bid to gain a competitive edge, most enterprises have been exploring newer avenues for gaining intelligence on their competitors. Business intelligence (BI) uses different solutions and services to transform gathered data into actionable insights. Traditional BI was mostly restricted to identifying competitors and gathering as much information as possible on them but could not structure, analyze and provide meaningful insights from multivariate data pointers. Social media analytic solutions and services can provide varied BI information. It can aid in identifying competitors, understanding which and how they are utilizing social media platforms, understanding their strategy, compare own social results with competitors, and identifying gaps or threats in social strategy. Additionally, social media analytics can aid performance benchmarking of ad campaigns, understanding appropriate posting time, revealing customers’ pain points, and differentiating one’s brand from its competitors. Such benefits have led to a growing demand for gathering BI through social media analytics. For instance, Northern Light Group, LLC aided one of its clients to gain BI by developing and managing a knowledge management platform. Northern Light Business News and 5 other subscription-based market intelligence sources feed data to this platform. Similarly, NapoleonCat, developed by Napoleon Sp. z o.o. have been aiding collectible metal poster e-commerce site Displate (GWD CONCEPT Sp. z o.o.) to analyze their social media performance, connect to newer customers and gather BI on their competitors among others. All such factors collectively have been driving the social media analytics market growth. Several startups, providing social media analytic solutions, have come up in the past few years, again suggestive of the growing importance businesses place on social media analytics. NeenerAnalytics, Catalytics Datum, Astroscreen, ViralStat, and CircusSocial are some prominent startups providing such solutions. CircusSocial raised US$ 1.0 million in 2021 to fund its business activities, suggesting venture capitalists’ faith in their solution’s demand. The growing demand for BI and social media analytics is promoting the development of several such startups.

Market Overview

The social media analytics market in MEA includes South Africa, Saudi Arabia, the UAE, and the Rest of the MEA. Saudi Arabia is one of the countries that has developed and introduced a national policy on AI. The MEA is projected to witness a rapid rise in industrialization, leading to urbanization, which would further drive the overall economy of this region. The Gulf countries are economically advanced, while the African countries are yet to level up to their economic conditions. The Saudi Arabian Data and Artificial Intelligence Agency (SDAIA) launched an AI Policy to lead the country’s transformation into a data-driven economy. In addition, the country’s 2030 vision aims to create sustainable cities and ensure optimal use of resources in important sectors of the economy. This has led the government to realize the importance of AI and automation to boost its skills. In addition, the country plans to launch education reforms to match AI and digital skills. As a result, the development of AI will enhance its use for data analysis, thereby providing growth opportunities for the social media analytics market.

Middle East & Africa social media analytics Market Revenue and Forecast to 2028 (US$ Million)

Middle East & Africa social media analytics market Segmentation

The Middle East & Africa social media analytics market is segmented on the basis of component, application, deployment, organization size, vertical, and country. Based on component, the market is bifurcated into solutions and services. The solutions segment held a larger market share in 2022. Further the component is bifurcated into professional services and managed services.

Based on application, the market is bifurcated into customer experience management, competitive intelligence, sales & marketing management, and others. The competitive intelligence segment held the largest market share in 2022. Based on deployment, the market is bifurcated into cloud and on-premise. The cloud segment held a larger market share in 2022. Based on organization size, the market is bifurcated into large enterprises and SMEs. The large enterprises segment held a larger market share in 2022. Based on vertical, the market is segmented into BFSI, IT & telecommunication, media & entertainment, retail & e-commerce, and others. The retail & e-commerce segment held the largest market share in 2022. Based on country, the market is segmented into the South Africa, Saudi Arabia, the UAE, and Rest of Middle East & Africa. The UAE dominated the market share in 2022. Cision Ltd.; Hootsuite Inc.; IBM Corporation; Meltwater N.V.; Oracle Corporation; Qualtrics International Inc.; Salesforce, Inc.; Sprout Social, Inc.; Talkwalker S.a.r.l; Zoho Corporation Pvt. Ltd. are the leading companies operating in the Middle East & Africa social media analytics market.

TABLE OF CONTENTS
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 MEA Social Media Analytics Market – By Component
1.3.2 MEA Social Media Analytics Market – By Application
1.3.3 MEA Social Media Analytics Market – By Deployment
1.3.4 MEA Social Media Analytics Market – By Organization Size
1.3.5 MEA Social Media Analytics Market – By Vertical
1.3.6 MEA Social Media Analytics Market- By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. MEA Social Media Analytics Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 MEA
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. MEA Social Media Analytics Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Developing Importance of Social Media Platforms
5.1.2 Upward Demand for Business Intelligence (BI)
5.2 Market Restraints
5.2.1 Data Discretion and Security Concerns
5.3 Market Opportunities
5.3.1 Rising Number of Social Media Operators in Developing Nations
5.3.2 Collective Usage of Social Media Analytics by Law Enforcement Agencies (LEA)
5.4 Future Trends
5.4.1 Increasing Amalgamation of AI in Social Media Analytics
5.4.2 Growing Importance of Customer Skill Management
5.5 Impact Analysis of Drivers and Restraints
6. Social Media Analytics Market – MEA Analysis
6.1 MEA Social Media Analytics Market Overview
6.2 MEA Social Media Analytics Market – Revenue and Forecast to 2028 (US$ Million)
7. MEA Social Media Analytics Market Analysis – By Component
7.1 Overview
7.2 Social Media Analytics Market, By Component (2021 and 2028)
7.3 Solutions
7.3.1 Overview
7.3.2 Solutions: Social Media Analytics Market – Revenue, and Forecast to 2028 (US$ Million)
7.4 Services
7.4.1 Overview
7.4.2 Services: Social Media Analytics Market – Revenue, and Forecast to 2028 (US$ Million)
7.4.2.1 Professional Services
7.4.2.1.1 Overview
7.4.2.1.2 Professional Services Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)
7.4.2.2 Managed Services
7.4.2.2.1 Overview
7.4.2.2.2 Managed Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)
8. MEA Social Media Analytics Market Analysis – By Application
8.1 Overview
8.2 Social Media Analytics Market Breakdown, By Application, 2021 & 2028
8.3 Customer Experience Management
8.3.1 Overview
8.3.2 Customer Experience Management Market Revenue and Forecast to 2028 (US$ Million)
8.4 Competitive Intelligence
8.4.1 Overview
8.4.2 Competitive Intelligence Market Revenue and Forecast to 2028 (US$ Million)
8.5 Sales and Marketing Management
8.5.1 Overview
8.5.2 Sales and Marketing Management Market Revenue and Forecast to 2028 (US$ Million)
8.7 Others
8.7.1 Overview
8.7.2 Others Market Revenue and Forecast to 2028 (US$ Million)
9. MEA Social Media Analytics Market Analysis – By Deployment
9.1 Overview
9.2 Social Media Analytics Market Breakdown, By Deployment, 2021 & 2028
9.3 Cloud
9.3.1 Overview
9.3.2 Cloud Market Revenue and Forecast to 2028 (US$ Million)
9.4 On-Premise
9.4.1 Overview
9.4.2 On-Premise Market Revenue and Forecast to 2028 (US$ Million)
10. MEA Social Media Analytics Market Analysis – By Organization Size
10.1 Overview
10.2 Social Media Analytics Market Breakdown, By Organization Size, 2021 & 2028
10.3 Large Enterprises
10.3.1 Overview
10.3.2 Large Enterprises Market Revenue and Forecast to 2028 (US$ Million)
10.4 SMEs
10.4.1 Overview
10.4.2 SMEs Market Revenue and Forecast to 2028 (US$ Million)
11. MEA Social Media Analytics Market Analysis – By Vertical
11.1 Overview
11.2 Social Media Analytics Market Breakdown, By Vertical, 2021 & 2028
11.3 BFSI
11.3.1 Overview
11.3.2 BFSI Market Revenue and Forecast to 2028 (US$ Million)
11.4 IT & Telecom
11.4.1 Overview
11.4.2 IT & Telecom Market Revenue and Forecast to 2028 (US$ Million)
11.5 Media & Entertainment
11.5.1 Overview
11.5.2 Media & Entertainment Market Revenue and Forecast to 2028 (US$ Million)
11.6 Retail & e-Commerce
11.6.1 Overview
11.6.2 Retail & e-Commerce Market Revenue and Forecast to 2028 (US$ Million)
11.7 Others
11.7.1 Overview
11.7.2 Others Market Revenue and Forecast to 2028 (US$ Million)
12. MEA Social Media Analytics Market – by Country Analysis
12.1 MEA: Social Media Analytics Market
12.1.1 Overview
12.1.2 MEA Social Media Analytics Market Breakdown, by Country
12.1.2.1 South Africa Social Media Analytics Market, Revenue and Forecast to 2028
12.1.2.1.1 South Africa Social Media Analytics Market Breakdown, By Component
12.1.2.1.1.1 South Africa Social Media Analytics Market Breakdown, By Services
12.1.2.1.2 South Africa Social Media Analytics Market Breakdown, By Application
12.1.2.1.3 South Africa Social Media Analytics Market Breakdown, By Deployment
12.1.2.1.4 South Africa Social Media Analytics Market Breakdown, By Organization Size
12.1.2.1.5 South Africa Social Media Analytics Market Breakdown, By Vertical
12.1.2.2 Saudi Arabia Social Media Analytics Market, Revenue and Forecast to 2028
12.1.2.2.1 Saudi Arabia Social Media Analytics Market Breakdown, By Component
12.1.2.2.1.1 Saudi Arabia Social Media Analytics Market Breakdown, By Services
12.1.2.2.2 Saudi Arabia Social Media Analytics Market Breakdown, By Application
12.1.2.2.3 Saudi Arabia Social Media Analytics Market Breakdown, By Deployment
12.1.2.2.4 Saudi Arabia Social Media Analytics Market Breakdown, By Organization Size
12.1.2.2.5 Saudi Arabia Social Media Analytics Market Breakdown, By Vertical
12.1.2.3 UAE Social Media Analytics Market, Revenue and Forecast to 2028
12.1.2.3.1 UAE Social Media Analytics Market Breakdown, By Component
12.1.2.3.1.1 UAE Social Media Analytics Market Breakdown, By Services
12.1.2.3.2 UAE Social Media Analytics Market Breakdown, By Application
12.1.2.3.3 UAE Social Media Analytics Market Breakdown, By Deployment
12.1.2.3.4 UAE Social Media Analytics Market Breakdown, By Organization Size
12.1.2.3.5 UAE Social Media Analytics Market Breakdown, By Vertical
12.1.2.4 Rest of MEA Social Media Analytics Market, Revenue and Forecast to 2028
12.1.2.4.1 Rest of MEA Social Media Analytics Market Breakdown, By Component
12.1.2.4.1.1 Rest of MEA Social Media Analytics Market Breakdown, By Services
12.1.2.4.2 Rest of MEA Social Media Analytics Market Breakdown, By Application
12.1.2.4.3 Rest of MEA Social Media Analytics Market Breakdown, By Deployment
12.1.2.4.4 Rest of MEA Social Media Analytics Market Breakdown, By Organization Size
12.1.2.4.5 Rest of MEA Social Media Analytics Market Breakdown, By Vertical
13. Industry Landscape
13.1 Overview
13.2 Market Initiative
13.3 Merger and Acquisition
14. Company Profiles
14.1 Cision Ltd.
14.1.1 Key Facts
14.1.2 Business Description
14.1.3 Products and Services
14.1.4 Financial Overview
14.1.5 SWOT Analysis
14.1.6 Key Developments
14.2 Hootsuite Inc.
14.2.1 Key Facts
14.2.2 Business Description
14.2.3 Products and Services
14.2.4 Financial Overview
14.2.5 SWOT Analysis
14.2.6 Key Developments
14.3 IBM Corporation
14.3.1 Key Facts
14.3.2 Business Description
14.3.3 Products and Services
14.3.4 Financial Overview
14.3.5 SWOT Analysis
14.3.6 Key Developments
14.4 Meltwater N. V
14.4.1 Key Facts
14.4.2 Business Description
14.4.3 Products and Services
14.4.4 Financial Overview
14.4.5 SWOT Analysis
14.4.6 Key Developments
14.5 Oracle Corporation
14.5.1 Key Facts
14.5.2 Business Description
14.5.3 Products and Services
14.5.4 Financial Overview
14.5.5 SWOT Analysis
14.5.6 Key Developments
14.6 Qualtrics International Inc.
14.6.1 Key Facts
14.6.2 Business Description
14.6.3 Products and Services
14.6.4 Financial Overview
14.6.5 SWOT Analysis
14.6.6 Key Developments
14.7 Salesforce, Inc.
14.7.1 Key Facts
14.7.2 Business Description
14.7.3 Products and Services
14.7.4 Financial Overview
14.7.5 SWOT Analysis
14.7.6 Key Developments
14.8 Sprout Social, Inc.
14.8.1 Key Facts
14.8.2 Business Description
14.8.3 Products and Services
14.8.4 Financial Overview
14.8.5 SWOT Analysis
14.8.6 Key Developments
14.9 Talkwalker S.à.r.l.
14.9.1 Key Facts
14.9.2 Business Description
14.9.3 Products and Services
14.9.4 Financial Overview
14.9.5 SWOT Analysis
14.9.6 Key Developments
14.10 Zoho Corporation Pvt. Ltd.
14.10.1 Key Facts
14.10.2 Business Description
14.10.3 Products and Services
14.10.4 Financial Overview
14.10.5 SWOT Analysis
14.10.6 Key Developments
15. Appendix
15.1 About The Insight Partners
15.2 Word Index

LIST OF TABLES
Table 1. MEA Social Media Analytics Market – Revenue and Forecast to 2028 (US$ Million)
Table 2. MEA Social Media Analytics Market, by Country – Revenue and Forecast to 2028 (USD Million)
Table 3. South Africa Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)
Table 4. South Africa Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)
Table 5. South Africa Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)
Table 6. South Africa Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)
Table 7. South Africa Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)
Table 8. South Africa Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)
Table 9. Saudi Arabia Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)
Table 10. Saudi Arabia Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)
Table 11. Saudi Arabia Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)
Table 12. Saudi Arabia Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)
Table 13. Saudi Arabia Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)
Table 14. Saudi Arabia Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)
Table 15. UAE Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)
Table 16. UAE Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)
Table 17. UAE Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)
Table 18. UAE Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)
Table 19. UAE Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)
Table 20. UAE Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)
Table 21. Rest of MEA Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)
Table 22. Rest of MEA Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)
Table 23. Rest of MEA Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)
Table 24. Rest of MEA Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)
Table 25. Rest of MEA Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)
Table 26. Rest of MEA Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)
Table 27. List of Abbreviation

LIST OF FIGURES
Figure 1. MEA Social Media Analytics Market Segmentation
Figure 2. MEA Social Media Analytics Market Segmentation – By Country
Figure 3. MEA Social Media Analytics Market Overview
Figure 4. Solutions Segment held the Largest Share of Social Media Analytics Market
Figure 5. Competitive Intelligence Segment held the Largest Share of Social Media Analytics Market
Figure 6. Cloud Segment held the Largest Share of Social Media Analytics Market
Figure 7. Large Enterprises Segment held the Largest Share of Social Media Analytics Market
Figure 8. Retail & e-Commerce Segment held the Largest Share of Social Media Analytics Market
Figure 9. UAE to Show Great Traction During Forecast Period
Figure 10. MEA: PEST Analysis
Figure 11. MEA Ecosystem Analysis
Figure 12. MEA Expert Opinion
Figure 13. MEA Social Media Analytics Market Impact Analysis of Drivers and Restraints
Figure 14. MEA Social Media Analytics Market – Revenue and Forecast to 2028 (US$ Million)
Figure 15. MEA Social Media Analytics Market Revenue Share, By Component (2021 and 2028)
Figure 16. MEA Solutions: Social Media Analytics Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 17. MEA Services: Social Media Analytics Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 18. MEA Professional Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)
Figure 19. MEA Managed Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)
Figure 20. MEA Social Media Analytics Market Breakdown, By Application (2021 and 2028)
Figure 21. MEA Customer Experience Management Market Revenue and Forecast to 2028 (US$ Million)
Figure 22. MEA Competitive Intelligence Market Revenue and Forecast to 2028(US$ Million)
Figure 23. MEA Sales and Marketing Management Market Revenue and Forecast to 2028(US$ Million)
Figure 24. MEA Others Market Revenue and Forecast to 2028 (US$ Million)
Figure 25. MEA Social Media Analytics Market Breakdown, By Deployment (2021 and 2028)
Figure 26. MEA Cloud Market Revenue and Forecast to 2028 (US$ Million)
Figure 27. MEA On-Premise Market Revenue and Forecast to 2028(US$ Million)
Figure 28. MEA Social Media Analytics Market Breakdown, By Organization Size (2021 and 2028)
Figure 29. MEA Large Enterprises Market Revenue and Forecast to 2028 (US$ Million)
Figure 30. MEA SMEs Market Revenue and Forecast to 2028 (US$ Million)
Figure 31. MEA Social Media Analytics Market Breakdown, By Vertical (2021 and 2028)
Figure 32. MEA BFSI Market Revenue and Forecast to 2028 (US$ Million)
Figure 33. MEA IT & Telecom Market Revenue and Forecast to 2028 (US$ Million)
Figure 34. MEA Media & Entertainment Market Revenue and Forecast to 2028 (US$ Million)
Figure 35. MEA Retail & e-Commerce Market Revenue and Forecast to 2028 (US$ Million)
Figure 36. MEA Others Market Revenue and Forecast to 2028 (US$ Million)
Figure 37. MEA Social Media Analytics Market, by Country – Revenue (2021) (US$ Million)
Figure 38. MEA Social Media Analytics Market Breakdown, by Country, 2021 & 2028 (%)
Figure 39. South Africa Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 40. Saudi Arabia Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 41. UAE Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 42. Rest of MEA Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

● Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Middle East & Africa social media analytics market.
● Highlights key business priorities in order to assist companies to realign their business strategies
● The key findings and recommendations highlight crucial progressive industry trends in the Middle East & Africa social media analytics market, thereby allowing players across the value chain to develop effective long-term strategies
● Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
● Scrutinize in-depth Middle East & Africa market trends and outlook coupled with the factors driving the Middle East & Africa social media analytics market, as well as those hindering it
● Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution

● Cision Ltd.
● Hootsuite Inc.
● IBM Corporation
● Meltwater N.V.
● Oracle Corporation
● Qualtrics International Inc.
● Salesforce, Inc.
● Sprout Social, Inc.
● Talkwalker S.a.r.l
● Zoho Corporation Pvt. Ltd.

At 19.2% CAGR, the Middle East & Africa Social Media Analytics Market is speculated to be worth US$ 912.45 million by 2028, says The Insight Partners

According to The Insight Partners’ research, the Middle East & Africa social media analytics market was valued at US$ 318.16 million in 2022 and is expected to reach US$ 912.45 million by 2028, registering a CAGR of 19.2% from 2022 to 2028. Developing importance of social media platforms and upward demand for business intelligence (BI) are the critical factors attributed to the market growth.

Cambridge dictionary defines social media as “websites and computer programs that allow people to communicate and share information on the internet using a computer or mobile phone.” Facebook, WhatsApp, Twitter, YouTube, and Instagram are some of the most popular social media platforms in Middle East & Africa. Social media platforms have become a necessity for both individuals and businesses. The number of social media users has been growing exponentially over the past few years, due to which these platforms have also been gaining importance for most industry verticals. The active social media user base rose by 13.7% in 2020, from 3.44 billion in 2019 to 3.960 billion in 2020. Again, social media’s active users rose by 13.13% in 2021, from 3.960 billion in 2020 to 4.480 billion in 2021. Compared to the 2.078 billion in 2015, active social media users rose by 115.59% from 2015 to 2021. The growing penetration of smartphones and the decreasing prices of internet subscriptions have made the access to these platforms much easier. It has been promoting the usage of social media platforms among people of developed and developing nations alike. Additionally, the capability to create and share visual content among large groups of people, often leading to overnight fame, has further increased the attractiveness of these platforms to common people. Furthermore, most of these platforms are quite dynamic and have been updating their platform as per the demands of users, thus increasing their attractiveness. Thus, all forms of social media platforms, such as social networking, media sharing, social blogging, and discussion sites, have witnessed a tremendous rise in active users. Such exponential growth in active users has also led to an increasing amount of data being generated. Users have been sharing varied data on these platforms, including their likes and dislikes of a brand or product, reviews about a flight journey, places they want to travel to, experiences they had at a shop, and recommendations. Additionally, collecting such data through traditional channels and then analyzing the same for gathering insights would either be financially impractical or consume a lot of time. Such factors have promoted the usage of social media platforms among businesses. Social media solution and service providers can aid businesses in gathering such data easily, analyzing them, and deriving meaningful insights to aid business decisions. Social media intelligence, social competitive analysis, social media listening, image analytics, social media sentiment analysis, social media monitoring, and customer experience analytics are a few common tools or methods used in social media analytics. By using social media analytics, businesses can build a community, gauge the valuation of their brands or products, understand what the consumers want, tailor their offerings, accordingly, gain better business leads through advanced targeting and easily reach out to millions of prospective clients among other benefits. Cloud-based typing assistant provider Grammarly, Inc’s social support team has been utilizing Sprout Social Inc’s social media analytics solution for managing users’ questions, product concerns, and audience conversations across social media platforms, such as Facebook, Twitter, and Instagram. This is expected to drive the market during the forecast period.

On the contrary, data discretion and security concerns hurdles the growth of Middle East & Africa social media analytics market.

Based on component, the Middle East & Africa social media analytics market is bifurcated into solutions and services. The solutions segment held 72.3% market share in 2022, amassing US$ 229.96 million. It is projected to garner US$ 671.63 million by 2028 to expand at 19.6% CAGR during 2022–2028. Further, the component is bifurcated into Professional Services and Managed Services. Based on application, the Middle East & Africa social media analytics market is categorized into customer experience management, competitive intelligence, sales & marketing management, and others. The competitive intelligence segment held 33.2% market share in 2022, amassing US$ 105.71 million. It is projected to garner US$ 299.45 million by 2028 to expand at 19.0% CAGR during 2022–2028. Based on deployment, the Middle East & Africa social media analytics market is bifurcated into cloud and on-premise. The cloud segment held 70.1% market share in 2022, amassing US$ 222.98 million. It is projected to garner US$ 658.50 million by 2028 to expand at 19.2% CAGR during 2022–2028. Based on organization size, the Middle East & Africa social media analytics market is bifurcated into large enterprises and SMEs. The large enterprises segment held 66.4% market share in 2022, amassing US$ 211.39 million. It is projected to garner US$ 589.93 million by 2028 to expand at 18.7% CAGR during 2022–2028. Based on vertical, the Middle East & Africa social media analytics market is categorized into BFSI, IT & telecommunication, media & entertainment, retail & e-commerce, and others. The retail & e-commerce segment held 24.2% market share in 2022, amassing US$ 76.93 million. It is projected to garner US$ 226.79 million by 2028 to expand at 19.7% CAGR during 2022–2028. Based on country, the Middle East & Africa social media analytics market has been categorized into the South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. Our regional analysis states that UAE captured 31.4% market share in 2022. It was assessed at US$ 99.91 million in 2022 and is likely to hit US$ 302.75 million by 2028, exhibiting a CAGR of 20.3% during the forecast period. Key players dominating the Middle East & Africa social media analytics market are Cision Ltd.; Hootsuite Inc.; IBM Corporation; Meltwater N.V.; Oracle Corporation; Qualtrics International Inc.; Salesforce, Inc.; Sprout Social, Inc.; Talkwalker S.a.r.l; and Zoho Corporation Pvt. Ltd. among others.

In May 2022, Zoho Unifies Marketing Operations with New Platform Driving Business Growth and Improved Customer Experience. In Feb 2021, Brandwatch was acquired by Cision.