The hair towel wrap in Europe is expected to grow from US$ 85.86 million in 2022 to US$ 124.00 million by 2028. It is estimated to grow at a CAGR of 6.3% from 2022 to 2028.

Multiple Benefits of Hair Towel Wrap

Hair towel wraps offer various benefits and help consumers maintain healthy hair as it helps retain moisture overnight, prevents frizz, and also absorbs water quickly. Regular towels are quite thick and fluffy, making them ideal for use after showering. However, using them for hair can cause excess stress on the hair, leading to the breakage of hair. Wet hairs are at their most elastic state and are more prone to breakage. The use of hair towel wrap reduces the stress applied to the wet hair and reduces hair damage. The microfiber materials used in hair towel wrap are more absorbent than regular cotton towels and help dry the hair in a much shorter amount of time. Further, the use of regular towels can be extremely rough on hair cuticles, which may make the hair tangled and fizzy once they dry. While the soft, lightweight material of hair towel wrap is gentle on hair, leaving them smooth and tangle-free. The use of hair towel wrap also protects the curly hair structure of consumers as microfiber material provides less friction and less weight on curls during the drying process, leaving hair smooth and giving bouncy curls when completely dry. Therefore, the various benefits offered by hair towel wraps compared to regular towels are fuelling the market growth.

Market Overview

The European hair towel wrap market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The market growth in this region can be attributed to a considerable demand for hair care and personal care products with their growing popularity. People in European countries are more concerned about the aesthetics of the hair and scalp nourishment. According to June 2022 data by Cosmetics Europe, a personal care association, ~72% of consumers across all age brackets use beauty and personal care products as they strongly believe it is a key to leading a healthy and hygienic life. However, the rising awareness about the harmful effects of chemicals and synthetic materials is one of the factors hampering the growth of the hair towel market. The demand for towel wraps produced using organic and natural fiber has increased in the region.

Europe Hair Towel Wrap Market Revenue and Forecast to 2028 (US$ Million)

Europe Hair Towel Wrap Market Segmentation

The Europe hair towel wrap is segmented into material type, distribution channel, and country.

Based on material type, the market is segmented into natural fiber and synthetic fiber. The synthetic fiber segment registered the larger market share in 2022. Based on distribution channel , the market is segmented into supermarkets and hypermarkets ,specialty stores , online retail and others. The supermarkets and hypermarkets segment held the largest market share in 2022. Based on country, the market is segmented into Germany , France , Italy , UK , Russia and Rest of Europe. UK dominated the market share in 2022. Kitsch LLC ; The Natural Sea Sponge Company Ltd; Supernova Pte. Ltd; Silke London; Boucleme Ltd.; The Perfect Haircare Holdings Corporation; and Evolatree are the leading companies operating in the hair towel wrap in the region.

TABLE OF CONTENTS
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 Europe Hair Towel Wrap Market, by Material Type
1.3.2 Europe Hair Towel Wrap Market, by Distribution Channel
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection:
3.2.2 Primary Interviews:
3.2.3 Hypothesis formulation:
3.2.4 Macro-economic factor analysis:
3.2.5 Developing base number:
3.2.6 Data Triangulation:
3.2.7 Country level data:
4. Europe Hair Towel Wrap Market Landscape
4.1 Market Overview
4.2 PEST Analysis: Hair Towel Wrap Market
4.2.1 Europe: PEST Analysis
4.3 Expert Opinion
5. Europe Hair Towel Wrap Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 High Hair Health Consciousness Among Consumers
5.1.2 Multiple Benefits of Hair Towel Wrap
5.2 Market Restraints
5.2.1 Growing Demand for Regular Towels
5.3 Market Opportunities
5.3.1 Product Innovations
5.4 Future Trends
5.4.1 Increasing Demand for Synthetic Fiber Hair Towel Wrap
5.5 Impact Analysis of Drivers and Restraints
6. Europe Hair Towel Wrap – Market Analysis
6.1 Europe Hair Towel Wrap Market Overview
6.2 Europe Hair Towel Wrap Market –Revenue and Forecast to 2028 (USD Million)
7. Europe Hair Towel Wrap Market Analysis – By Material Type
7.1 Overview
7.2 Europe Hair Towel Wrap Market Breakdown, by Material Type, 2021 & 2028
7.3 Natural Fiber
7.3.1 Overview
7.3.2 Europe Natural Fiber: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
7.4 Synthetic Fiber
7.4.1 Overview
7.4.2 Europe Synthetic Fiber: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
8. Europe Hair Towel Wrap Market Analysis – By Distribution Channel
8.1 Overview
8.2 Europe Hair Towel Wrap Market Breakdown, by Distribution Channel, 2021 & 2028
8.3 Supermarkets and Hypermarkets
8.3.1 Overview
8.3.2 Europe Supermarkets and Hypermarkets: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
8.4 Specialty Stores
8.4.1 Overview
8.4.2 Europe Specialty Stores: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
8.5 Online Retail
8.5.1 Overview
8.5.2 Europe Online Retail: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
8.6 Others
8.6.1 Overview
8.6.2 Europe Others: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
9. Europe Hair Towel Wrap Market – Country Analysis
9.1 Europe
9.1.1 Europe: Hair Towel Wrap Market –Revenue and Forecast to 2028 (US$ Million)
9.1.3 Europe: Hair Towel Wrap Market, by Key Country
9.1.3.1 Germany: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
9.1.3.1.1 Germany: Hair Towel Wrap Market, by Material Type
9.1.3.1.2 Germany: Hair Towel Wrap Market, by Distribution Channel
9.1.3.2 France: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
9.1.3.2.1 France: Hair Towel Wrap Market, by Material Type
9.1.3.2.2 France: Hair Towel Wrap Market, by Distribution Channel
9.1.3.3 Italy: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
9.1.3.3.1 Italy: Hair Towel Wrap Market, by Material Type
9.1.3.3.2 Italy: Hair Towel Wrap Market, by Distribution Channel
9.1.3.4 UK: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
9.1.3.4.1 UK: Hair Towel Wrap Market, by Material Type
9.1.3.4.2 UK: Hair Towel Wrap Market, by Distribution Channel
9.1.3.5 Russia: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
9.1.3.5.1 Russia: Hair Towel Wrap Market, by Material Type
9.1.3.5.2 Russia: Hair Towel Wrap Market, by Distribution Channel
9.1.3.6 Rest of Europe: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
9.1.3.6.1 Rest of Europe: Hair Towel Wrap Market, by Material Type
9.1.3.6.2 Rest of Europe: Hair Towel Wrap Market, by Distribution Channel
10. Company Profiles
10.1 Kitsch LLC
10.1.1 Key Facts
10.1.2 Business Description
10.1.3 Products and Services
10.1.4 Financial Overview
10.1.5 SWOT Analysis
10.1.6 Key Developments
10.2 The Natural Sea Sponge Company Ltd.
10.2.1 Key Facts
10.2.2 Business Description
10.2.3 Products and Services
10.2.4 Financial Overview
10.2.5 SWOT Analysis
10.2.6 Key Developments
10.3 Supernova Pte. Ltd.
10.3.1 Key Facts
10.3.2 Business Description
10.3.3 Products and Services
10.3.4 Financial Overview
10.3.5 SWOT Analysis
10.3.6 Key Developments
10.4 Silke London
10.4.1 Key Facts
10.4.2 Business Description
10.4.3 Products and Services
10.4.4 Financial Overview
10.4.5 SWOT Analysis
10.4.6 Key Developments
10.5 Boucleme Ltd.
10.5.1 Key Facts
10.5.2 Business Description
10.5.3 Products and Services
10.5.4 Financial Overview
10.5.5 SWOT Analysis
10.5.6 Key Developments
10.6 The Perfect Haircare Holdings Corporation
10.6.1 Key Facts
10.6.2 Business Description
10.6.3 Products and Services
10.6.4 Financial Overview
10.6.5 SWOT Analysis
10.6.6 Key Developments
10.7 Evolatree
10.7.1 Key Facts
10.7.2 Business Description
10.7.3 Products and Services
10.7.4 Financial Overview
10.7.5 SWOT Analysis
10.7.6 Key Developments
11. Appendix
11.1 About The Insight Partners
11.2 Word Index

LIST OF TABLES
Table 1. Europe Hair Towel Wrap Market –Revenue and Forecast to 2028 (USD Million)
Table 2. Europe Hair Towel Wrap Market, by Material Type – Revenue and Forecast to 2028 (US$ Million)
Table 3. Europe Hair Towel Wrap Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)
Table 4. Germany Hair Towel Wrap Market, by Material Type – Revenue and Forecast to 2028 (US$ Million)
Table 5. Germany Hair Towel Wrap Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)
Table 6. France Hair Towel Wrap Market, by Material Type – Revenue and Forecast to 2028 (US$ Million)
Table 7. France Hair Towel Wrap Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)
Table 8. Italy Hair Towel Wrap Market, by Material Type – Revenue and Forecast to 2028 (US$ Million)
Table 9. Italy Hair Towel Wrap Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)
Table 10. UK Hair Towel Wrap Market, by Material Type – Revenue and Forecast to 2028 (US$ Million)
Table 11. UK Hair Towel Wrap Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)
Table 12. Russia Hair Towel Wrap Market, by Material Type – Revenue and Forecast to 2028 (US$ Million)
Table 13. Russia Hair Towel Wrap Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)
Table 14. Rest of Europe Hair Towel Wrap Market, by Material Type – Revenue and Forecast to 2028 (US$ Million)
Table 15. Rest of Europe Hair Towel Wrap Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)
Table 16. List of Abbreviation

LIST OF FIGURES
Figure 1. Europe Hair Towel Wrap Market Segmentation
Figure 2. Europe Hair Towel Wrap Market Segmentation – By Country
Figure 3. Europe Hair Towel Wrap Market Overview
Figure 4. Europe Hair Towel Wrap Market, By Material Type
Figure 5. Europe Hair Towel Wrap Market, by Country
Figure 6. Europe: PEST Analysis
Figure 7. Expert Opinion
Figure 8. Europe Hair Towel Wrap Market Impact Analysis Of Driver And Restraints
Figure 9. Europe Hair Towel Wrap Market – Revenue and Forecast to 2028 (USD Million)
Figure 10. Europe: Hair Towel Wrap Market Revenue Share, by Material Type (2021 and 2028)
Figure 11. Europe Natural Fiber: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
Figure 12. Europe Synthetic Fiber: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
Figure 13. Europe: Hair Towel Wrap Market Revenue Share, by Distribution Channel (2021 and 2028)
Figure 14. Europe Supermarkets and Hypermarkets: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
Figure 15. Europe Specialty Stores: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
Figure 16. Europe Online Retail: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
Figure 17. Europe Others: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
Figure 18. Europe: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
Figure 19. Europe: Hair Towel Wrap Market Revenue Share, by Key Country (2021 and 2028)
Figure 20. Germany: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
Figure 21. France: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
Figure 22. Italy: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
Figure 23. UK: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
Figure 24. Russia: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
Figure 25. Rest of Europe: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)

● Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe Hair Towel Wrap Market.
● Highlights key business priorities in order to assist companies to realign their business strategies.
● The key findings and recommendations highlight crucial progressive industry trends in Europe Hair Towel Wrap Market, thereby allowing players across the value chain to develop effective long-term strategies.
● Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
● Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the market, as well as those hindering it.
● Enhance the decision-making process by understanding the strategies that underpin security interest with respect to client products, segmentation, pricing and distribution.

The List of Companies – Europe Hair Towel Wrap Market

● Kitsch LLC                                                                           
● The Natural Sea Sponge Company Ltd                    
● Supernova Pte. Ltd                                                         
● Silke London                                                                     
● Boucleme Ltd.                                                                  
● The Perfect Haircare Holdings Corporation
● Evolatree

At 6.3% CAGR, the Europe Hair Towel Wrap Market is speculated to be worth US$ 124.00 million by 2028, says The Insight Partners

According to The Insight Partners’ research, the Europe hair towel wrap market was valued at US$ 85.86 million in 2022 and is expected to reach US$ 124.00 million by 2028, registering an annual growth rate of 6.3% from 2022 to 2028. High hair health consciousness among consumers and multiple benefits of hair towel wrap are the critical factors attributed to the market expansion.

Europe hair care is the second-largest personal care and beauty category after skin care. This is largely attributed to healthy living movements as consumers seek better products. Consumers are looking to embrace their natural hair and reduce the use of hair care products containing a high amount of chemicals that has resulted in the use of hair towel wraps. Moreover, changing lifestyles and rising stress levels in the working population have resulted in the occurrence of various hair health issues among consumers. Hair loss, dry hair, frizzy hair, and hygral fatigue are some common hair health problems faced by consumers. According to the Cleveland Clinic, more than 50% of women experience noticeable hair loss. One of the reasons for hair loss can be improper hair drying techniques such as rubbing the hair. Consumers’ rising hair health consciousness has shifted their focus to using hair towel wrap. Hair towel wrap helps gradually absorb the moisture from hair without the rough-housing of rubbing. The microfiber material of hair towel wraps helps to gently dry hair and reduce hair problems such as hair loss, dry hair, and frizzy hair. Thus, high hair health consciousness among consumers is driving the hair towel wrap market.

On the contrary, growing demand of regular towels hampers market Europe hair towel wrap market.

Based on material type, the market is segmented into natural fiber and synthetic fiber. The synthetic fiber segment held 59.46% market share in 2022, amassing US$ 51.06 million. It is projected to garner US$ 74.71 million by 2028 to expand at 6.6% CAGR during 2022–2028.

Based on distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail and others. The supermarkets and hypermarkets segment held 38.99% market share in 2022, amassing US$ 33.47 million. It is projected to garner US$ 50.05 million by 2028 to expand at 6.9% CAGR during 2022–2028.

Based on country, the Europe hair towel wrap market has been categorized into Germany, France, Italy, UK, Russia and Rest of Europe. Our regional analysis states that UK captured 22.21% market share in 2022. It was assessed at US$ 19.07 million in 2022 and is likely to hit US$ 29.52 million by 2028, exhibiting a CAGR of 7.6% during the forecast period.

Key players dominating the Europe hair towel wrap market are Kitsch LLC ; The Natural Sea Sponge Company Ltd; Supernova Pte. Ltd; Silke London; Boucleme Ltd.; The Perfect Haircare Holdings Corporation; and Evolatree.

In, Aug 2022; True Beauty Ventures backs Aquis, a brand known for hair towels that’s taking a turn into treatments.