The A2P SMS and CPaaS market in Europe is expected to grow from US$ 19,902.03 million in 2022 to US$ 27,592.30 million by 2028. It is estimated to grow at a CAGR of 5.6% from 2022 to 2028.

Mounting Trend of Mobile Marketing via Messaging

Through CPaaS, businesses use mobile marketing to instantly notify and inform their consumers and provide them with tickets and promotional messaging. As one of the simplest and most economical forms of communication for generating leads, boosting sales, and cultivating relationships with customers, mobile marketing has been widely adopted across a variety of industry verticals, including BFS, media and entertainment, travel, tourism, retail, aerospace, insurance, and healthcare. The urgent need to secure their customers and their organizations’ data has emerged as one of their top objectives as businesses employ SMS messaging services to communicate with users and enhance their user experience. Mobile network operators and SMS aggregators are placing more emphasis on A2P messaging to boost their income. For example, when a mobile marketer utilizes A2P messaging, businesses pay the telecom operator and SMS aggregator for their services. The CPaaS industry has a significant window of opportunity for growth in mobile marketing. Advancements are expanding new potential in the CPaaS industry in mobile marketing. For instance, in May 2022, Mass reported that MTarget had chosen iBASIS to introduce CPaaS mobile marketing campaigns via APIs for contact centers and enterprises in banking, finance, and retail. This campaign management would be implemented via programmable voice calls.

Market Overview

Germany, France, the UK, Russia, and Italy are among the major economies in Europe. With the growing competitive rivalry in the market, European businesses are turning to CPaaS solutions to develop a transparent communication model with their customer by adding voice, video, and messaging features to the existing business software using APIs. The presence of major market players in this Europe region is also predicted to boost the market growth. As a result, most of the activity of e-commerce takes place in just three European countries: the United Kingdom, Germany, and France, but the Europe eCommerce market that is leading or developing in other parts of Europe. The dynamic shift in the retail industry from the earlier single point of interaction to omnichannel interactions through the web or social media has driven the market of retail and eCommerce. As a result, it builds and distributes real-time communication software and propels the growth of A2P SMS and CPaaS market in Europe, which is expected to grow rapidly during the forecast period.

Europe A2P SMS and CPaaS market Revenue and Forecast to 2028 (US$ Million)

Europe A2P SMS and CPaaS market Segmentation

The Europe A2P SMS and CPaaS market is segmented into component, channel, enterprise size, industry, and country. Based on component, the market is bifurcated into solution and services. The solution segment held a larger market share in 2022.

Based on channel, the market is segmented into message, voice, email, webpush, and others. The message segment held the largest market share in 2022. The message segment is further bifurcated into chat apps and SMS. Based on enterprise size, the market is divided into SMEs and large enterprises. The large enterprises segment held a larger market share in 2022. Based on industry, the market is segmented into IT and telecom, BFSI, retail and ecommerce, healthcare, and others. The retail and ecommerce segment held the largest market share in 2022. Based on country, the market is segmented into Germany, UK, France, Italy, and Rest of Europe. The Rest of Europe dominated the market share in 2022. Vonage; 8X8, INC.; Avaya Inc.; IntelePeer Cloud Communications LLC.; MessageBird; Plivo Inc.; Cisco Systems, Inc.; TWILIO INC.; Voximplant; and Wazo Coummunication Inc. are the leading companies operating in the A2P SMS and CPaaS market in the region.

TABLE OF CONTENTS
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 Europe A2P SMS and CPaaS Market – By Component
1.3.2 Europe A2P SMS and CPaaS Market – By Channel
1.3.3 Europe A2P SMS and CPaaS Market – By Enterprise Size
1.3.4 Europe A2P SMS and CPaaS Market – By Industry
1.3.5 Europe A2P SMS and CPaaS Market- By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Europe A2P SMS and CPaaS Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 Europe
4.3 Ecosystem Analysis
4.4 Expert Opinions
5. Europe A2P SMS and CPaaS Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Growing Demand for Customer Engagement Usage to Encourage the use of CPaaS
5.1.2 Increasing adoption of Rich Communication Services
5.1 Key Market Restraints
5.1.1 Expanding Security concerns for Cloud-Based CPaaS
5.2 Key Market Opportunities
5.2.1 Mounting Trend of Mobile Marketing via Messaging
5.3 Future trends
5.3.1 Improved Customer Engagement through a wide range of Digital Touchpoints
5.4 Impact Analysis of Drivers and Restraints
6. A2P SMS and CPaaS Market – Europe Analysis
6.1 A2P SMS and CPaaS Market Europe Overview
6.2 A2P SMS and CPaaS Market – Europe Revenue and Forecast to 2028 (US$ Million)
7. Europe A2P SMS and CPaaS Market Analysis – By Component
7.1 Overview
7.2 Europe A2P SMS and CPaaS Market, By Component (2021 and 2028)
7.3 Solution
7.3.1 Overview
7.3.2 Solution: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
7.4 Services
7.4.1 Overview
7.4.2 Services: A2P SMS and CPaaS: A2P SMS and CPaaS Market– Revenue and Forecast to 2028 (US$ Million)
8. Europe A2P SMS and CPaaS Market – By Channel
8.1 Overview
8.2 Europe A2P SMS and CPaaS Market, By Channel (2021 and 2028)
8.3 Message
8.3.1 Overview
8.3.2 Message: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
8.3.3 Chat Apps
8.3.3.1 Overview
8.3.3.2 Chat Apps: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
8.3.4 SMS
8.3.4.1 Overview
8.3.4.2 SMS: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
8.4 Voice
8.4.1 Overview
8.4.2 Voice: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
8.5 Email
8.5.1 Overview
8.5.2 Email: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
8.6 Webpush
8.6.1 Overview
8.6.2 Webpush: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
8.7 Others
8.7.1 Overview
8.7.2 Others Market – Revenue and Forecast to 2028 (US$ Million)
9. Europe A2P SMS and CPaaS Market – By Enterprise Size
9.1 Overview
9.2 Europe A2P SMS and CPaaS Market, by Enterprise Size (2021 and 2028)
9.3 Small and Medium Enterprises (SMEs)
9.3.1 Overview
9.3.2 Small and Medium Enterprises: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
9.4 Large Enterprises
9.4.1 Overview
9.4.2 Large Enterprises: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
10. Europe A2P SMS and CPaaS Market – By Industry
10.1 Overview
10.2 Europe A2P SMS and CPaaS Market, by Industry (2021 and 2028)
10.3 IT and Telecom
10.3.1 Overview
10.3.2 IT and Telecom: A2P SMS and CPaaS Market- Revenue and Forecast to 2028 (US$ Million)
10.4 BFSI
10.4.1 Overview
10.4.2 BFSI: A2P SMS and CPaaS Market- Revenue and Forecast to 2028 (US$ Million)
10.5 Retail and Ecommerce
10.5.1 Overview
10.5.2 Retail and Ecommerce: A2P SMS and CPaaS Market- Revenue and Forecast to 2028 (US$ Million)
10.6 Healthcare
10.6.1 Overview
10.6.2 Healthcare: A2P SMS and CPaaS Market- Revenue and Forecast to 2028 (US$ Million)
10.7 Others
10.7.1 Overview
10.7.2 Others: A2P SMS and CPaaS Market- Revenue and Forecast to 2028 (US$ Million)
11. Europe A2P SMS and CPaaS Market – By Country Analysis
11.1 Europe: A2P SMS and CPaaS Market
11.1.1 Europe: A2P SMS and CPaaS Market- by Key Country
11.1.1.1 Germany: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
11.1.1.1.1 Germany: A2P SMS and CPaaS Market- by Component
11.1.1.1.2 Germany: A2P SMS and CPaaS Market- By Channel
11.1.1.1.3 Germany: A2P SMS and CPaaS Market- By Channel, By Message
11.1.1.1.4 Germany: A2P SMS and CPaaS Market- By Enterprise Size
11.1.1.1.5 Germany: A2P SMS and CPaaS Market- By Industry
11.1.1.2 France: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
11.1.1.2.1 France: A2P SMS and CPaaS Market- by Component
11.1.1.2.2 France: A2P SMS and CPaaS Market- By Channel
11.1.1.2.3 France: A2P SMS and CPaaS Market- By Channel, By Message
11.1.1.2.4 France: A2P SMS and CPaaS Market- By Enterprise Size
11.1.1.2.5 France: A2P SMS and CPaaS Market- By Industry
11.1.1.3 Italy: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
11.1.1.3.1 Italy: A2P SMS and CPaaS Market- by Component
11.1.1.3.2 Italy: A2P SMS and CPaaS Market- By Channel
11.1.1.3.3 Italy: A2P SMS and CPaaS Market- By Channel, By Message
11.1.1.3.4 Italy: A2P SMS and CPaaS Market- By Enterprise Size
11.1.1.3.5 Italy: A2P SMS and CPaaS Market- By Industry
11.1.1.4 UK: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
11.1.1.4.1 UK: A2P SMS and CPaaS Market- by Component
11.1.1.4.2 UK: A2P SMS and CPaaS Market- By Channel
11.1.1.4.3 UK: A2P SMS and CPaaS Market- By Channel, By Message
11.1.1.4.4 UK: A2P SMS and CPaaS Market- By Enterprise Size
11.1.1.4.5 UK: A2P SMS and CPaaS Market- By Industry
11.1.1.5 Rest of Europe: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
11.1.1.5.1 Rest of Europe: A2P SMS and CPaaS Market- by Component
11.1.1.5.2 Rest of Europe: A2P SMS and CPaaS Market- By Channel
11.1.1.5.3 Rest of Europe: A2P SMS and CPaaS Market- By Channel, By Message
11.1.1.5.4 Rest of Europe: A2P SMS and CPaaS Market- By Enterprise Size
11.1.1.5.5 Rest of Europe: A2P SMS and CPaaS Market- By Industry
12. A2P SMS and CPaaS Market-Industry Landscape
12.1 Overview
12.2 Business Planning and Strategy
12.3 Merger and Acquisition
12.4 Expansion & Collaboration
12.5 Product News
13. A2P SMS and CPaaS Market – Company Profiles
13.1 Vonage
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 8X8, INC.
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Avaya Inc.
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 IntelePeer Cloud Communications LLC.
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 MessageBird
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Plivo Inc.
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Cisco Systems, Inc.
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 TWILIO INC.
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Voximplant
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 Wazo Communication Inc.
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
14. Appendix
14.1 About The Insight Partners
14.2 Word Index

LIST OF TABLES
Table 1. Europe A2P SMS and CPaaS Market – Revenue, and Forecast to 2028 (US$ Million)
Table 2. Germany: A2P SMS and CPaaS Market- by Component –Revenue and Forecast to 2028 (US$ Million)
Table 3. Germany: A2P SMS and CPaaS Market- By Channel –Revenue and Forecast to 2028 (US$ Million)
Table 4. Germany: A2P SMS and CPaaS Market- By Channel, By Message –Revenue and Forecast to 2028 (US$ Million)
Table 5. Germany: A2P SMS and CPaaS Market- By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)
Table 6. Germany: A2P SMS and CPaaS Market- By Industry –Revenue and Forecast to 2028 (US$ Million)
Table 7. France: A2P SMS and CPaaS Market- by Component –Revenue and Forecast to 2028 (US$ Million)
Table 8. France: A2P SMS and CPaaS Market- By Channel –Revenue and Forecast to 2028 (US$ Million)
Table 9. France: A2P SMS and CPaaS Market- By Channel, By Message –Revenue and Forecast to 2028 (US$ Million)
Table 10. France: A2P SMS and CPaaS Market- By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)
Table 11. France: A2P SMS and CPaaS Market- By Industry –Revenue and Forecast to 2028 (US$ Million)
Table 12. Italy: A2P SMS and CPaaS Market- by Component –Revenue and Forecast to 2028 (US$ Million)
Table 13. Italy: A2P SMS and CPaaS Market- By Channel –Revenue and Forecast to 2028 (US$ Million)
Table 14. Italy: A2P SMS and CPaaS Market- By Channel, By Message –Revenue and Forecast to 2028 (US$ Million)
Table 15. Italy: A2P SMS and CPaaS Market- By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)
Table 16. Italy: A2P SMS and CPaaS Market- By Industry –Revenue and Forecast to 2028 (US$ Million)
Table 17. UK: A2P SMS and CPaaS Market- by Component –Revenue and Forecast to 2028 (US$ Million)
Table 18. UK: A2P SMS and CPaaS Market- By Channel –Revenue and Forecast to 2028 (US$ Million)
Table 19. UK: A2P SMS and CPaaS Market- By Channel, By Message –Revenue and Forecast to 2028 (US$ Million)
Table 20. UK: A2P SMS and CPaaS Market- By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)
Table 21. UK: A2P SMS and CPaaS Market- By Industry –Revenue and Forecast to 2028 (US$ Million)
Table 22. Rest of Europe: A2P SMS and CPaaS Market- by Component –Revenue and Forecast to 2028 (US$ Million)
Table 23. Rest of Europe: A2P SMS and CPaaS Market- By Channel –Revenue and Forecast to 2028 (US$ Million)
Table 24. Rest of Europe: A2P SMS and CPaaS Market- By Channel, By Message –Revenue and Forecast to 2028 (US$ Million)
Table 25. Rest of Europe: A2P SMS and CPaaS Market- By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)
Table 26. Rest of Europe: A2P SMS and CPaaS Market- By Industry –Revenue and Forecast to 2028 (US$ Million)
Table 27. List of Abbreviation

LIST OF FIGURES
Figure 1. Europe A2P SMS and CPaaS Market Segmentation
Figure 2. Europe A2P SMS and CPaaS Market Segmentation – By Country
Figure 3. Europe A2P SMS and CPaaS Market Overview
Figure 4. Solution Segment Held the Largest Market Share in 2021
Figure 5. Large Enterprises Held the Largest Market Share in 2021
Figure 6. BFSI Industry Held the Largest Market Share in 2021
Figure 7. Rest of Europe was the Largest Revenue Contributor in 2021
Figure 8. Europe – PEST Analysis
Figure 9. Europe A2P SMS and CPaaS Market– Ecosystem Analysis
Figure 10. Europe Expert Opinions
Figure 11. Europe A2P SMS and CPaaS Market Impact Analysis of Drivers and Restraints
Figure 12. Europe A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
Figure 13. Europe A2P SMS and CPaaS Market Revenue Share, by Component (2021 and 2028)
Figure 14. Europe Solution: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
Figure 15. Europe Services: A2P SMS and CPaaS: A2P SMS and CPaaS Market– Revenue and Forecast to 2028 (US$ Million)
Figure 16. Europe A2P SMS and CPaaS Market Revenue Share, by Channel (2021 and 2028)
Figure 17. Europe Message: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
Figure 18. Europe Chat Apps: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
Figure 19. Europe SMS: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
Figure 20. Europe Voice: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
Figure 21. Europe Email: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
Figure 22. Europe Webpush: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
Figure 23. Europe Others Market – Revenue and Forecast to 2028 (US$ Million)
Figure 24. Europe A2P SMS and CPaaS Market Revenue Share, by Enterprise Size (2021 and 2028)
Figure 25. Europe Small and Medium Enterprises: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
Figure 26. Europe Large Enterprises: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
Figure 27. Europe A2P SMS and CPaaS Market Revenue Share, by Industry (2021 and 2028)
Figure 28. Europe IT and Telecom: A2P SMS and CPaaS Market- Revenue and Forecast to 2028 (US$ Million)
Figure 29. Europe BFSI: A2P SMS and CPaaS Market- Revenue and Forecast to 2028 (US$ Million)
Figure 30. Europe Retail and Ecommerce: A2P SMS and CPaaS Market- Revenue and Forecast to 2028 (US$ Million)
Figure 31. Europe Healthcare: A2P SMS and CPaaS Market- Revenue and Forecast to 2028 (US$ Million)
Figure 32. Europe Others: A2P SMS and CPaaS Market- Revenue and Forecast to 2028 (US$ Million)
Figure 33. Europe: A2P SMS and CPaaS Market, By Key Country – Revenue (2021) (US$ Million)
Figure 34. Europe: A2P SMS and CPaaS Market Revenue Share, By Key Country (2021 and 2028)
Figure 35. Germany: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
Figure 36. France: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
Figure 37. Italy: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
Figure 38. UK: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)
Figure 39. Rest of Europe: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)

● Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe A2P SMS and CPaaS market.
● Highlights key business priorities in order to assist companies to realign their business strategies
● The key findings and recommendations highlight crucial progressive industry trends in the Europe A2P SMS and CPaaS market, thereby allowing players across the value chain to develop effective long-term strategies
● Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
● Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the Europe A2P SMS and CPaaS market, as well as those hindering it
● Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution

The List of Companies – Europe A2P SMS and CPaaS Market

● Vonage
● 8X8, INC.
● Avaya Inc.
● IntelePeer Cloud Communications LLC.
● MessageBird
● Plivo Inc.
● Cisco Systems, Inc.
● TWILIO INC.
● Voximplant
● Wazo Coummunication Inc.

At 5.6% CAGR, the Europe A2P SMS and CPaaS market is speculated to be worth US$ 27,592.30 million by 2028, says The Insight Partners

According to The Insight Partners’ research, the Europe A2P SMS and CPaaS market was valued at US$ 19,902.03 million in 2022 and is expected to reach US$ 27,592.30 million by 2028, registering an annual growth rate of 5.6% from 2022 to 2028. Growing demand for customer engagement usage to encourage the use of CPaaS and increasing adoption of rich communication services.

CPaaS has experienced considerable expansion. Initially, effective message services were the sole means through which channel brands would strongly wish to communicate with their customers. Businesses now require a wider range of assets to maintain value development. RCS Business Messaging, WhatsApp Business Platform, AI-powered chatbots, and A2P messaging are just a handful of the numerous CPaaS systems that allow businesses to interact with clients across various digital touchpoints. CPaaS has demonstrated that it is the best issue solution during these trying times by assisting businesses in preserving continuity and sustainability. Moreover, by enabling firms to add new services and provide a great user experience, CPaaS has helped them fulfil the increased client demand. While saving money and time, the solution enables firms to respond to changing demands swiftly. Additionally, incorporating CPaaS communication features into a brand’s app speeds up and even makes this feasible, enabling the company to interact directly with customers without requiring a significant amount of development and expenditure. This enables businesses and brands to satisfy their business objectives without incurring the costs associated with establishing, maintaining, and updating separate systems. With automated API scalability, CPaaS may even assist businesses in advancing their business intelligence (BI) by providing real-time insights through an intuitive interface. This is expected to drive the market during the forecast period.

On the contrary, expanding security concerns for cloud based CPaaS hurdles the growth of Europe A2P SMS and CPaaS market.

Based on component, the Europe A2P SMS and CPaaS market is bifurcated into solution and service. The solution segment held 80.4% market share in 2022, amassing US$ 15,996.89 million. It is projected to garner US$ 21,796.04 million by 2028 to expand at 5.3% CAGR during 2022–2028.

Based on channel, the Europe A2P SMS and CPaaS market is categorized into message, voice, email, webpush, and others. The message segment held 96.8% market share in 2022, amassing US$ 19,274.72 million. It is projected to garner US$ 25,529.35 million by 2028 to expand at 4.8% CAGR during 2022–2028. The message segment is further bifurcated into chat apps and SMS.

Based on enterprise size, the Europe A2P SMS and CPaaS market is categorized SMEs and large enterprises. The large enterprises segment held 65.8% market share in 2022, amassing US$ 13,102.34 million. It is projected to garner US$ 17,273.24 million by 2028 to expand at 4.7% CAGR during 2022–2028.

Based on industry, the Europe A2P SMS and CPaaS market is categorized into IT and telecom, BFSI, retail and ecommerce, healthcare, and others. The retail and ecommerce segment held 35.0% market share in 2022, amassing US$ 6,971.06 million. It is projected to garner US$ 10,312.25 million by 2028 to expand at 6.7% CAGR during 2022–2028

Based on country, the Europe A2P SMS and CPaaS market has been categorized into the Germany, France, Italy, UK, and Rest of Europe. Our regional analysis states that Rest of Europe captured 35.8% market share in 2022. It was assessed at US$ 7,118.96 million in 2022 and is likely to hit US$ 9,836.65 million by 2028, exhibiting a CAGR of 5.5% during the forecast period.

Key players dominating the Europe A2P SMS and CPaaS market are Vonage; 8X8, INC.; Avaya Inc.; IntelePeer Cloud Communications LLC.; MessageBird; Plivo Inc.; Cisco Systems, Inc.; TWILIO INC.; Voximplant; and Wazo Coummunication Inc. among others.

In Aug 2021, Avaya and Microsoft Announced Integration of Microsoft Azure Communication Services with Avaya OneCloud™ CPaaS. In May 2020, Virgin Media Business And 8×8 Sign Strategic Partnership to Accelerate Cloud Communications Adoption Across The UK.