The social media analytics market in Asia Pacific is expected to grow from US$ 2,222.20 million in 2022 to US$ 7,428.43 million by 2028; it is estimated to grow at a CAGR of 22.3% from 2022 to 2028.

Growing Integration of AI in Social Media Analytics

Artificial Intelligence (AI) has been gaining prominence across different fields in Asia Pacific. Social media analytic solutions have also been integrating AI for gathering data faster and extracting meaningful insights with higher accuracy. AI combines social media listening tools to analyze several million conversations and identify patterns from the same. It can also be combined with sentiment analysis, in which natural language processing (NLP) and computational linguistics are utilized to decipher the various comments on social media to gain insights. A combination of AI, social media listening, and sentiment analysis can be used for competition analysis, brand monitoring, customizing ad campaign, trend detection, predicting consumer purchasing behavior, uncovering viral topics, and performing social media crisis management, among others. AI can also aid in developing intelligent chatbots and facial recognition for better engagement with a consumer and deliver activity-based customizations. Integrating AI into social media analytic solutions is still relatively nascent and can be expected to be a major factor when a business chooses a social media analytics vendor in the near future. Most social media analytics solution providers are expected to integrate AI into their solutions, as the social media platforms have already been doing. Machine learning (ML) and NLP are also expected to play major roles in developing AI-based social media analytic solutions. For instance, Synthesio, Inc. has been combining AI into its social listening platform to provide better customer insights. The company’s Automated Sentiment Analysis, a proprietary ML technology, Signals, the company’s AI-powered insights & trends detector, and social listening platform, has been aiding its customers in accelerating and improving content creation, better audience segmentation, and managing online reputation.

Market Overview

Asia Pacific social media analytics market is sub-segmented into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. Swift developments in technologies, initiatives from governments to enhance various industries, and a rise in disposable income of the middle-income class group are among the factors propelling the overall economic growth in the region. The region comprises various growing economies witnessing high growth in digitalization in several industries. With the constant growth in the e-commerce industry across the region—owing to the rise in foreign investments enhanced internet access, and a favorable regulatory environment—online sales are predicted to grow. The countries present in the Asia Pacific region are booming as a digital economy. Its exciting e-commerce space makes it a good place to create huge opportunities for new business expansion. Additionally, increasing volumes of data must be managed and analyzed appropriately to develop the understanding and make the necessary predictions or analysis. When China banned Facebook and Twitter, they had another social networking site called Sina Weibo, a combination of Facebook and Twitter, which is one of the most popular sites in China. The number of daily Weibo’s users is more than 61 million. India has more than 100 million Facebook users, making it the second largest market in the world; LinkedIn, too, is the second largest market, and Twitter is the third-largest market in terms of the user base. Recognizing these large numbers of active social media users, the companies have begun using social media analytics to place themselves to sell their products or advertise them.

Asia Pacific social media analytics Market Revenue and Forecast to 2028 (US$ Million)

Asia Pacific Social Media Analytics Market Segmentation

The Asia Pacific social media analytics market is segmented based on component, application, deployment, organization size, vertical, and country.

Based on component, the market is bifurcated into solutions and services. The solutions segment held a larger market share in 2022. Further the component is bifurcated into professional services and managed services. Based on application, the market is bifurcated into customer experience management, competitive intelligence, sales & marketing management, and others. The competitive intelligence segment held the largest market share in 2022. Based on deployment, the market is bifurcated into cloud and on-premise. The cloud segment held a larger market share in 2022. Based on organization size, the market is bifurcated into large enterprises and SMEs. The large enterprises segment held a larger market share in 2022. Based on vertical, the market is segmented into BFSI, IT & telecommunication, media & entertainment, retail & e-commerce, and others. The retail & e-commerce segment held the largest market share in 2022. Based on country, the market is segmented into the China, Australia, India, Japan, South Korea, and the Rest of Asia Pacific. China dominated the market share in 2022. Cision Ltd.; Hootsuite Inc.; IBM Corporation; Meltwater N.V.; Oracle Corporation; Qualtrics International Inc.; Salesforce, Inc.; Sprout Social, Inc.; Talkwalker S.a.r.l; and Zoho Corporation Pvt. Ltd. are the leading companies operating in the Asia Pacific social media analytics market.

TABLE OF CONTENTS
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 APAC Social Media Analytics Market – By Component
1.3.2 APAC Social Media Analytics Market – By Application
1.3.3 APAC Social Media Analytics Market – By Deployment
1.3.4 APAC Social Media Analytics Market – By Organization Size
1.3.5 APAC Social Media Analytics Market – By Vertical
1.3.6 APAC Social Media Analytics Market- By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. APAC Social Media Analytics Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 APAC
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. APAC Social Media Analytics Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Mounting Importance of Social Media Platforms
5.1.2 Cumulative Demand for Business Intelligence (BI)
5.2 Market Restraints
5.2.1 Data Privacy and Safety Concerns
5.3 Market Opportunities
5.3.1 Rising Number of Social Media Users in Rising Nations
5.3.2 Collective Usage of Social Media Analytics by Law Enforcement Agencies (LEA)
5.4 Future Trends
5.4.1 Growing Integration of AI in Social Media Analytics
5.4.2 Rising Importance of Customer Experience Management
5.5 Impact Analysis of Drivers and Restraints
6. Social Media Analytics Market – APAC Analysis
6.1 APAC Social Media Analytics Market Overview
6.2 APAC Social Media Analytics Market – Revenue and Forecast to 2028 (US$ Million)
7. APAC Social Media Analytics Market Analysis – By Component
7.1 Overview
7.2 Social Media Analytics Market, By Component (2021 and 2028)
7.3 Solutions
7.3.1 Overview
7.3.2 Solutions: Social Media Analytics Market – Revenue, and Forecast to 2028 (US$ Million)
7.4 Services
7.4.1 Overview
7.4.2 Services: Social Media Analytics Market – Revenue, and Forecast to 2028 (US$ Million)
7.4.2.1 Professional Services
7.4.2.1.1 Overview
7.4.2.1.2 Professional Services Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)
7.4.2.2 Managed Services
7.4.2.2.1 Overview
7.4.2.2.2 Managed Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)
8. APAC Social Media Analytics Market Analysis – By Application
8.1 Overview
8.2 Social Media Analytics Market Breakdown, By Application, 2021 & 2028
8.3 Customer Experience Management
8.3.1 Overview
8.3.2 Customer Experience Management Market Revenue and Forecast to 2028 (US$ Million)
8.4 Competitive Intelligence
8.4.1 Overview
8.4.2 Competitive Intelligence Market Revenue and Forecast to 2028 (US$ Million)
8.5 Sales and Marketing Management
8.5.1 Overview
8.5.2 Sales and Marketing Management Market Revenue and Forecast to 2028 (US$ Million)
8.7 Others
8.7.1 Overview
8.7.2 Others Market Revenue and Forecast to 2028 (US$ Million)
9. APAC Social Media Analytics Market Analysis – By Deployment
9.1 Overview
9.2 Social Media Analytics Market Breakdown, By Deployment, 2021 & 2028
9.3 Cloud
9.3.1 Overview
9.3.2 Cloud Market Revenue and Forecast to 2028 (US$ Million)
9.4 On-Premise
9.4.1 Overview
9.4.2 On-Premise Market Revenue and Forecast to 2028 (US$ Million)
10. APAC Social Media Analytics Market Analysis – By Organization Size
10.1 Overview
10.2 Social Media Analytics Market Breakdown, By Organization Size, 2021 & 2028
10.3 Large Enterprises
10.3.1 Overview
10.3.2 Large Enterprises Market Revenue and Forecast to 2028 (US$ Million)
10.4 SMEs
10.4.1 Overview
10.4.2 SMEs Market Revenue and Forecast to 2028 (US$ Million)
11. APAC Social Media Analytics Market Analysis – By Vertical
11.1 Overview
11.2 Social Media Analytics Market Breakdown, By Vertical, 2021 & 2028
11.3 BFSI
11.3.1 Overview
11.3.2 BFSI Market Revenue and Forecast to 2028 (US$ Million)
11.4 IT & Telecom
11.4.1 Overview
11.4.2 IT & Telecom Market Revenue and Forecast to 2028 (US$ Million)
11.5 Media & Entertainment
11.5.1 Overview
11.5.2 Media & Entertainment Market Revenue and Forecast to 2028 (US$ Million)
11.6 Retail & e-Commerce
11.6.1 Overview
11.6.2 Retail & e-Commerce Market Revenue and Forecast to 2028 (US$ Million)
11.7 Others
11.7.1 Overview
11.7.2 Others Market Revenue and Forecast to 2028 (US$ Million)
12. APAC Social Media Analytics Market – by Country Analysis
12.1 Asia Pacific: Social Media Analytics Market
12.1.1 Overview
12.1.2 APAC Social Media Analytics Market Breakdown, by Country
12.1.2.1 Australia Social Media Analytics Market, Revenue and Forecast to 2028
12.1.2.1.1 Australia Social Media Analytics Market Breakdown, By Component
12.1.2.1.1.1 Australia Social Media Analytics Market Breakdown, By Services
12.1.2.1.2 Australia Social Media Analytics Market Breakdown, By Application
12.1.2.1.3 Australia Social Media Analytics Market Breakdown, By Deployment
12.1.2.1.4 Australia Social Media Analytics Market Breakdown, By Organization Size
12.1.2.1.5 Australia Social Media Analytics Market Breakdown, By Vertical
12.1.2.2 China Social Media Analytics Market, Revenue and Forecast to 2028
12.1.2.2.1 China Social Media Analytics Market Breakdown, By Component
12.1.2.2.1.1 China Social Media Analytics Market Breakdown, By Services
12.1.2.2.2 China Social Media Analytics Market Breakdown, By Application
12.1.2.2.3 China Social Media Analytics Market Breakdown, By Deployment
12.1.2.2.4 China Social Media Analytics Market Breakdown, By Organization Size
12.1.2.2.5 China Social Media Analytics Market Breakdown, By Vertical
12.1.2.3 India Social Media Analytics Market, Revenue and Forecast to 2028
12.1.2.3.1 India Social Media Analytics Market Breakdown, By Component
12.1.2.3.1.1 India Social Media Analytics Market Breakdown, By Services
12.1.2.3.2 India Social Media Analytics Market Breakdown, By Application
12.1.2.3.3 India Social Media Analytics Market Breakdown, By Deployment
12.1.2.3.4 India Social Media Analytics Market Breakdown, By Organization Size
12.1.2.3.5 India Social Media Analytics Market Breakdown, By Vertical
12.1.2.4 Japan Social Media Analytics Market, Revenue and Forecast to 2028
12.1.2.4.1 Japan Social Media Analytics Market Breakdown, By Component
12.1.2.4.1.1 Japan Social Media Analytics Market Breakdown, By Services
12.1.2.4.2 Japan Social Media Analytics Market Breakdown, By Application
12.1.2.4.3 Japan Social Media Analytics Market Breakdown, By Deployment
12.1.2.4.4 Japan Social Media Analytics Market Breakdown, By Organization Size
12.1.2.4.5 Japan Social Media Analytics Market Breakdown, By Vertical
12.1.2.5 South Korea Social Media Analytics Market, Revenue and Forecast to 2028
12.1.2.5.1 South Korea Social Media Analytics Market Breakdown, By Component
12.1.2.5.1.1 South Korea Social Media Analytics Market Breakdown, By Services
12.1.2.5.2 South Korea Social Media Analytics Market Breakdown, By Application
12.1.2.5.3 South Korea Social Media Analytics Market Breakdown, By Deployment
12.1.2.5.4 South Korea Social Media Analytics Market Breakdown, By Organization Size
12.1.2.5.5 South Korea Social Media Analytics Market Breakdown, By Vertical
12.1.2.6 Rest of APAC Social Media Analytics Market, Revenue and Forecast to 2028
12.1.2.6.1 Rest of APAC Social Media Analytics Market Breakdown, By Component
12.1.2.6.1.1 Rest of APAC Social Media Analytics Market Breakdown, By Services
12.1.2.6.2 Rest of APAC Social Media Analytics Market Breakdown, By Application
12.1.2.6.3 Rest of APAC Social Media Analytics Market Breakdown, By Deployment
12.1.2.6.4 Rest of APAC Social Media Analytics Market Breakdown, By Organization Size
12.1.2.6.5 Rest of APAC Social Media Analytics Market Breakdown, By Vertical
13. Industry Landscape
13.1 Overview
13.2 Market Initiative
13.3 Merger and Acquisition
14. Company Profiles
14.1 Cision Ltd.
14.1.1 Key Facts
14.1.2 Business Description
14.1.3 Products and Services
14.1.4 Financial Overview
14.1.5 SWOT Analysis
14.1.6 Key Developments
14.2 Hootsuite Inc.
14.2.1 Key Facts
14.2.2 Business Description
14.2.3 Products and Services
14.2.4 Financial Overview
14.2.5 SWOT Analysis
14.2.6 Key Developments
14.3 IBM Corporation
14.3.1 Key Facts
14.3.2 Business Description
14.3.3 Products and Services
14.3.4 Financial Overview
14.3.5 SWOT Analysis
14.3.6 Key Developments
14.4 Meltwater N. V
14.4.1 Key Facts
14.4.2 Business Description
14.4.3 Products and Services
14.4.4 Financial Overview
14.4.5 SWOT Analysis
14.4.6 Key Developments
14.5 Oracle Corporation
14.5.1 Key Facts
14.5.2 Business Description
14.5.3 Products and Services
14.5.4 Financial Overview
14.5.5 SWOT Analysis
14.5.6 Key Developments
14.6 Qualtrics International Inc.
14.6.1 Key Facts
14.6.2 Business Description
14.6.3 Products and Services
14.6.4 Financial Overview
14.6.5 SWOT Analysis
14.6.6 Key Developments
14.7 Salesforce, Inc.
14.7.1 Key Facts
14.7.2 Business Description
14.7.3 Products and Services
14.7.4 Financial Overview
14.7.5 SWOT Analysis
14.7.6 Key Developments
14.8 Sprout Social, Inc.
14.8.1 Key Facts
14.8.2 Business Description
14.8.3 Products and Services
14.8.4 Financial Overview
14.8.5 SWOT Analysis
14.8.6 Key Developments
14.9 Talkwalker S.à.r.l.
14.9.1 Key Facts
14.9.2 Business Description
14.9.3 Products and Services
14.9.4 Financial Overview
14.9.5 SWOT Analysis
14.9.6 Key Developments
14.10 Zoho Corporation Pvt. Ltd.
14.10.1 Key Facts
14.10.2 Business Description
14.10.3 Products and Services
14.10.4 Financial Overview
14.10.5 SWOT Analysis
14.10.6 Key Developments
15. Appendix
15.1 About The Insight Partners
15.2 Word Index

LIST OF TABLES
Table 1. APAC Social Media Analytics Market – Revenue and Forecast to 2028 (US$ Million)
Table 2. Asia Pacific Social Media Analytics Market, by Country – Revenue and Forecast to 2028 (USD Million)
Table 3. Australia Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)
Table 4. Australia Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)
Table 5. Australia Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)
Table 6. Australia Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)
Table 7. Australia Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)
Table 8. Australia Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)
Table 9. China Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)
Table 10. China Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)
Table 11. China Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)
Table 12. China Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)
Table 13. China Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)
Table 14. China Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)
Table 15. India Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)
Table 16. India Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)
Table 17. India Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)
Table 18. India Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)
Table 19. India Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)
Table 20. India Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)
Table 21. Japan Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)
Table 22. Japan Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)
Table 23. Japan Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)
Table 24. Japan Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)
Table 25. Japan Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)
Table 26. Japan Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)
Table 27. South Korea Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)
Table 28. South Korea Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)
Table 29. South Korea Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)
Table 30. South Korea Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)
Table 31. South Korea Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)
Table 32. South Korea Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)
Table 33. Rest of APAC Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)
Table 34. Rest of APAC Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)
Table 35. Rest of APAC Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)
Table 36. Rest of APAC Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)
Table 37. Rest of APAC Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)
Table 38. Rest of APAC Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)
Table 39. List of Abbreviation

LIST OF FIGURES
Figure 1. APAC Social Media Analytics Market Segmentation
Figure 2. APAC Social Media Analytics Market Segmentation – By Country
Figure 3. APAC Social Media Analytics Market Overview
Figure 4. Solutions Segment held the Largest Share of Social Media Analytics Market
Figure 5. Competitive Intelligence Segment held the Largest Share of Social Media Analytics Market
Figure 6. Cloud Segment held the Largest Share of Social Media Analytics Market
Figure 7. Large Enterprises Segment held the Largest Share of Social Media Analytics Market
Figure 8. Retail & E-Commerce Segment held the Largest Share of Social Media Analytics Market
Figure 9. China to Show Great Traction During Forecast Period
Figure 10. Asia-Pacific: PEST Analysis
Figure 11. APAC Ecosystem Analysis
Figure 12. APAC Expert Opinion
Figure 13. APAC Social Media Analytics Market Impact Analysis of Drivers and Restraints
Figure 14. APAC Social Media Analytics Market – Revenue and Forecast to 2028 (US$ Million)
Figure 15. APAC Social Media Analytics Market Revenue Share, By Component (2021 and 2028)
Figure 16. APAC Solutions: Social Media Analytics Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 17. APAC Services: Social Media Analytics Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 18. APAC Professional Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)
Figure 19. APAC Managed Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)
Figure 20. APAC Social Media Analytics Market Breakdown, By Application (2021 and 2028)
Figure 21. APAC Customer Experience Management Market Revenue and Forecast to 2028 (US$ Million)
Figure 22. APAC Competitive Intelligence Market Revenue and Forecast to 2028(US$ Million)
Figure 23. APAC Sales and Marketing Management Market Revenue and Forecast to 2028(US$ Million)
Figure 24. APAC Others Market Revenue and Forecast to 2028 (US$ Million)
Figure 25. APAC Social Media Analytics Market Breakdown, By Deployment (2021 and 2028)
Figure 26. APAC Cloud Market Revenue and Forecast to 2028 (US$ Million)
Figure 27. APAC On-Premise Market Revenue and Forecast to 2028(US$ Million)
Figure 28. APAC Social Media Analytics Market Breakdown, By Organization Size (2021 and 2028)
Figure 29. APAC Large Enterprises Market Revenue and Forecast to 2028 (US$ Million)
Figure 30. APAC SMEs Market Revenue and Forecast to 2028 (US$ Million)
Figure 31. APAC Social Media Analytics Market Breakdown, By Vertical (2021 and 2028)
Figure 32. APAC BFSI Market Revenue and Forecast to 2028 (US$ Million)
Figure 33. APAC IT & Telecom Market Revenue and Forecast to 2028 (US$ Million)
Figure 34. APAC Media & Entertainment Market Revenue and Forecast to 2028 (US$ Million)
Figure 35. APAC Retail & e-Commerce Market Revenue and Forecast to 2028 (US$ Million)
Figure 36. APAC Others Market Revenue and Forecast to 2028 (US$ Million)
Figure 37. APAC Social Media Analytics Market, by Country – Revenue (2021) (US$ Million)
Figure 38. APAC Social Media Analytics Market Breakdown, by Country, 2021 & 2028 (%)
Figure 39. Australia Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 40. China Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 41. India Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 42. Japan Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 43. South Korea Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 44. Rest of APAC Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

● Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Asia Pacific social media analytics market.
● Highlights key business priorities in order to assist companies to realign their business strategies
● The key findings and recommendations highlight crucial progressive industry trends in the Asia Pacific social media analytics market, thereby allowing players across the value chain to develop effective long-term strategies
● Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
● Scrutinize in-depth Asia Pacific market trends and outlook coupled with the factors driving the Asia Pacific social media analytics market, as well as those hindering it
● Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution

● Cision Ltd.
● Hootsuite Inc.
● IBM Corporation
● Meltwater N.V.
● Oracle Corporation
● Qualtrics International Inc.
● Salesforce, Inc.
● Sprout Social, Inc.
● Talkwalker S.a.r.l
● Zoho Corporation Pvt. Ltd.

At 22.3% CAGR, the Asia Pacific Social Media Analytics Market is speculated to be worth US$ 7,428.43 million by 2028, says The Insight Partners

According to The Insight Partners’ research, the Asia Pacific social media analytics market was valued at US$ 2,222.20 million in 2022 and is expected to reach US$ 7,428.43 million by 2028, registering a CAGR of 22.3% from 2022 to 2028. Mounting importance of social media platforms and cumulative demand for business intelligence (BI) are the critical factors attributed to the market growth.

Several factors present in Asia Pacific today suggest an ominous business scenario in the next few years. Effects of the pandemic, political disruptions, rising prices, and forecasts of recession are some examples of the same. Additionally, globalization has been increasing business competitiveness across most sectors. Furthermore, several countries have recorded higher interest rates on lending and decreased consumer spending. Such factors have led businesses to focus strongly on customer experience management to retain existing customers and convert first-time users to repeat customers. Customers’ retention has been proven more cost-effective than acquiring new customers. Similarly, growing social media usage ensures that a positive experience with a product or service is most likely to be posted on social media platforms. Thus, it automatically promotes the brand without any charges. Such factors are expected to increase the demand for social media analytics in customer experience management. Social media analytics is witnessing increasing demand to understand customers’ sentiments and provide them with a better experience. Several surveys indicate that consumers who have had a bad experience contacting a company on social media are likely to switch to a different brand. Again, several products were designed based on the feedback received on social media platforms. For instance, P&G launched Gillette TREO in 2020, a razor specifically designed for caregivers. The product was designed based on an analysis of social media comments received. While traditionally, companies have been focusing on improving customer service, customer experience encompasses several other factors and personnel. It can include customer feedback, analysis of preferences and behavior, and advocacy of a brand. Thus, customer experience management through social media analytics can be expected to be highly prominent soon. This is expected to drive the market during the forecast period.

On the contrary, data confidentiality and security concerns hurdles the growth of Asia Pacific social media analytics market.

Based on component, the Asia Pacific social media analytics market is bifurcated into solutions and services. The solutions segment held 79.7% market share in 2022, amassing US$ 1,771.73 million. It is projected to garner US$ 6,071.97 million by 2028 to expand at 22.8% CAGR during 2022–2028. Further, the component is bifurcated into Professional Services and Managed Services. Based on application, the Asia Pacific social media analytics market is categorized into customer experience management, competitive intelligence, sales & marketing management, and others. The competitive intelligence segment held 32.8% market share in 2022, amassing US$ 728.49 million. It is projected to garner US$ 2,411.42 million by 2028 to expand at 22.1% CAGR during 2022–2028. Based on deployment, the Asia Pacific social media analytics market is bifurcated into cloud and on-premise. The cloud segment held 76.4% market share in 2022, amassing US$ 1,698.38 million. It is projected to garner US$ 5,898.00 million by 2028 to expand at 23.1% CAGR during 2022–2028. Based on organization size, the Asia Pacific social media analytics market is bifurcated into large enterprises and SMEs. The large enterprises segment held 62.0% market share in 2022, amassing US$ 1,378.05 million. It is projected to garner US$ 4,430.56 million by 2028 to expand at 21.5% CAGR during 2022–2028. Based on vertical, the Asia Pacific social media analytics market is categorized into BFSI, IT & telecommunication, media & entertainment, retail & e-commerce, and others. The retail & e-commerce segment held 24.5% market share in 2022, amassing US$ 544.17 million. It is projected to garner US$ 1,870.65 million by 2028 to expand at 22.9% CAGR during 2022–2028. Based on country, the Asia Pacific social media analytics market has been categorized into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. Our regional analysis states that China captured 42.8% market share in 2022. It was assessed at US$ 950.29 million in 2022 and is likely to hit US$ 3,252.17 million by 2028, exhibiting a CAGR of 22.8% during the forecast period. Key players dominating the Asia Pacific social media analytics market are Cision Ltd.; Hootsuite Inc.; IBM Corporation; Meltwater N.V.; Oracle Corporation; Qualtrics International Inc.; Salesforce, Inc.; Sprout Social, Inc.; Talkwalker S.a.r.l; and Zoho Corporation Pvt. Ltd., among others.

In Jun 2022, Salesforce announces new customer 360 innovations across commerce and marketing clouds for building trusted relationships at scale. In Nov 2021, Airtel and Oracle Double Down on Partnership to Accelerate India’s Digital Economy.