The hair towel wrap in Asia Pacific is expected to grow from US$ 76.36 million in 2022 to US$ 113.61 million by 2028. It is estimated to grow at a CAGR of 6.8% from 2022 to 2028.

Product Innovations

Consumers are demanding hair towel wraps made of materials such as microfibers, owing to increased awareness about the benefits offered by these fibers. Hence, manufacturers are focusing on developing delicate and compact towel wraps using materials such as mulberry silk, satin, and microfibers. Hair towel wraps made from these materials can cause less hair tangles and help keep hair smooth. Additionally, key manufacturers in the market are engaged in adopting various new technologies such as copper-infused technology to offer additional benefits. The copper-infused hair towel wrap offers a broad-spectrum of antimicrobial properties which help the hair to stay fresher, longer than using ordinary hair towel wraps. Moreover, companies are moving toward sustainability and making bamboo hair towel wraps which are more efficient than regular hair towel wraps. Bamboo fabric hair towel wraps are more absorbent than cotton having 60% moisture absorption owing to their ultra-absorbent properties. Moreover, they can dry 20% faster than regular hair towel wraps. Hence, innovations in the hair towel wrap market are anticipated to create a growth opportunity for the market during the forecast period.

Market Overview

The hair towel wrap market in Asia Pacific is broken down into China, India, Japan, Australia, South Korea, and the rest of Asia Pacific. The increasing purchasing power of people drives the spending on personal care products, which propels the growth of the hair towel wrap market in this region. According to the World Bank Organization 2021, the disposable income of Asia-Pacific has been revised to 7.9% for household disposable income. In addition, durability, strength, cost efficiency, and low weight are some of the features of a towel wrap that is expected to boost their sales in the region. People prefer using hair towel wrap for drying their hair instead of using a normal bath towel as the wrap protects the hair from breakage. With the increasing prevalence of hair thinning and loss, hair care products are gaining traction in the region. The busy lifestyle of the middle-class population in urban areas is further favoring the hair towel wrap market, as these wraps reduce the time required for drying hair. Many international manufacturers are expanding in this region in response to the elevated demand for personal care and hair care products. Dock & Bay, an Australian manufacturer, has recently introduced new varieties of hair towel wraps with animal and botanical prints under the brands Animal Kingdom and Botanical.

Asia Pacific Hair Towel Wrap Market Revenue and Forecast to 2028 (US$ Million)

Asia Pacific Hair Towel Wrap Market Segmentation

The Asia Pacific hair towel wrap is segmented into material type, distribution channel, and country.

Based on material type, the market is segmented into natural fiber and synthetic fiber. The synthetic fiber segment registered the larger market share in 2022. Based on distribution channel , the market is segmented into supermarkets and hypermarkets ,specialty stores, online retail and others. The supermarkets and hypermarkets segment held the largest market share in 2022. Based on country, the market is segmented into Australia, China, India, Japan, South Korea and Rest of Asia Pacific. China dominated the market share in 2022. Kitsch LLC; Aquis Hair sciences Inc.; The Natural Sea Sponge Company Ltd; Supernova Pte. Ltd; Silke London; Boucleme Ltd.; Turbie Twist LP and The Perfect Haircare Holdings Corporation are the leading companies operating in the hair towel wrap in the region.

TABLE OF CONTENTS
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 Asia Pacific Hair Towel Wrap Market, by Material Type
1.3.2 Asia Pacific Hair Towel Wrap Market, by Distribution Channel
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection:
3.2.2 Primary Interviews:
3.2.3 Hypothesis formulation:
3.2.4 Macro-economic factor analysis:
3.2.5 Developing base number:
3.2.6 Data Triangulation:
3.2.7 Country level data:
4. Asia Pacific Hair Towel Wrap Market Landscape
4.1 Market Overview
4.2 PEST Analysis: Hair Towel Wrap Market
4.2.1 Asia Pacific: PEST Analysis
4.3 Expert Opinion
5. Asia Pacific Hair Towel Wrap Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 High Hair Health Consciousness Among Consumers
5.1.2 Multiple Benefits of Hair Towel Wrap
5.2 Market Restraints
5.2.1 Growing Demand for Regular Towels
5.3 Market Opportunities
5.3.1 Product Innovations
5.4 Future Trends
5.4.1 Increasing Demand for Synthetic Fiber Hair Towel Wrap
5.5 Impact Analysis of Drivers and Restraints
6. Asia Pacific Hair Towel Wrap – Market Analysis
6.1 Asia Pacific Hair Towel Wrap Market Overview
6.2 Asia Pacific Hair Towel Wrap Market –Revenue and Forecast to 2028 (USD Million)
7. Asia Pacific Hair Towel Wrap Market Analysis – By Material Type
7.1 Overview
7.2 Asia Pacific Hair Towel Wrap Market Breakdown, by Material Type, 2021 & 2028
7.3 Natural Fiber
7.3.1 Overview
7.3.2 Asia Pacific Natural Fiber: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
7.4 Synthetic Fiber
7.4.1 Overview
7.4.2 Asia Pacific Synthetic Fiber: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
8. Asia Pacific Hair Towel Wrap Market Analysis – By Distribution Channel
8.1 Overview
8.2 Asia Pacific Hair Towel Wrap Market Breakdown, by Distribution Channel, 2021 & 2028
8.3 Supermarkets and Hypermarkets
8.3.1 Overview
8.3.2 Asia Pacific Supermarkets and Hypermarkets: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
8.4 Specialty Stores
8.4.1 Overview
8.4.2 Asia Pacific Specialty Stores: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
8.5 Online Retail
8.5.1 Overview
8.5.2 Asia Pacific Online Retail: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
8.6 Others
8.6.1 Overview
8.6.2 Asia Pacific Others: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
9. Asia Pacific Hair Towel Wrap Market – Country Analysis
9.1 Asia Pacific: Hair Towel Wrap Market
9.1.1 Asia Pacific: Hair Towel Wrap Market –Revenue and Forecast to 2028 (US$ Million)
9.1.2 Asia Pacific: Hair Towel Wrap Market, by Key Country
9.1.2.1 Australia: Hair Towel Wrap Market –Revenue and Forecast to 2028 (US$ Million)
9.1.2.1.1 Australia: Hair Towel Wrap Market, by Material Type
9.1.2.1.2 Australia: Hair Towel Wrap Market, by Distribution Channel
9.1.2.2 China: Hair Towel Wrap Market –Revenue and Forecast to 2028 (US$ Million)
9.1.2.2.1 China: Hair Towel Wrap Market, by Material Type
9.1.2.2.2 China: Hair Towel Wrap Market, by Distribution Channel
9.1.2.3 India: Hair Towel Wrap Market –Revenue and Forecast to 2028 (US$ Million)
9.1.2.3.1 India: Hair Towel Wrap Market, by Material Type
9.1.2.3.2 India: Hair Towel Wrap Market, by Distribution Channel
9.1.2.4 Japan: Hair Towel Wrap Market –Revenue and Forecast to 2028 (US$ Million)
9.1.2.4.1 Japan: Hair Towel Wrap Market, by Material Type
9.1.2.4.2 Japan: Hair Towel Wrap Market, by Distribution Channel
9.1.2.5 South Korea: Hair Towel Wrap Market –Revenue and Forecast to 2028 (US$ Million)
9.1.2.5.1 South Korea: Hair Towel Wrap Market, by Material Type
9.1.2.5.2 South Korea: Hair Towel Wrap Market, by Distribution Channel
9.1.2.6 Rest of Asia Pacific: Hair Towel Wrap Market –Revenue and Forecast to 2028 (US$ Million)
9.1.2.6.1 Rest of Asia Pacific: Hair Towel Wrap Market, by Material Type
9.1.2.6.2 Rest of Asia Pacific: Hair Towel Wrap Market, by Distribution Channel
10. Company Profiles
10.1 Kitsch LLC
10.1.1 Key Facts
10.1.2 Business Description
10.1.3 Products and Services
10.1.4 Financial Overview
10.1.5 SWOT Analysis
10.1.6 Key Developments
10.2 Aquis Hairsciences Inc.
10.2.1 Key Facts
10.2.2 Business Description
10.2.3 Products and Services
10.2.4 Financial Overview
10.2.5 SWOT Analysis
10.2.6 Key Developments
10.3 The Natural Sea Sponge Company Ltd.
10.3.1 Key Facts
10.3.2 Business Description
10.3.3 Products and Services
10.3.4 Financial Overview
10.3.5 SWOT Analysis
10.3.6 Key Developments
10.4 Supernova Pte. Ltd.
10.4.1 Key Facts
10.4.2 Business Description
10.4.3 Products and Services
10.4.4 Financial Overview
10.4.5 SWOT Analysis
10.4.6 Key Developments
10.5 Silke London
10.5.1 Key Facts
10.5.2 Business Description
10.5.3 Products and Services
10.5.4 Financial Overview
10.5.5 SWOT Analysis
10.5.6 Key Developments
10.6 Boucleme Ltd.
10.6.1 Key Facts
10.6.2 Business Description
10.6.3 Products and Services
10.6.4 Financial Overview
10.6.5 SWOT Analysis
10.6.6 Key Developments
10.7 Turbie Twist LP
10.7.1 Key Facts
10.7.2 Business Description
10.7.3 Products and Services
10.7.4 Financial Overview
10.7.5 SWOT Analysis
10.7.6 Key Developments
10.8 The Perfect Haircare Holdings Corporation
10.8.1 Key Facts
10.8.2 Business Description
10.8.3 Products and Services
10.8.4 Financial Overview
10.8.5 SWOT Analysis
10.8.6 Key Developments
11. Appendix
11.1 About The Insight Partners
11.2 Word Index

LIST OF TABLES
Table 1. Asia Pacific Hair Towel Wrap Market –Revenue and Forecast to 2028 (USD Million)
Table 2. Asia Pacific Hair Towel Wrap Market, by Material Type– Revenue and Forecast to 2028 (USD Million)
Table 3. Asia Pacific Hair Towel Wrap Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)
Table 4. Australia Hair Towel Wrap Market, by Material Type– Revenue and Forecast to 2028 (USD Million)
Table 5. Australia Hair Towel Wrap Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)
Table 6. China Hair Towel Wrap Market, by Material Type– Revenue and Forecast to 2028 (USD Million)
Table 7. China Hair Towel Wrap Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)
Table 8. India Hair Towel Wrap Market, by Material Type– Revenue and Forecast to 2028 (USD Million)
Table 9. India Hair Towel Wrap Market, by Distribution Channel– Revenue and Forecast to 2028 (USD Million)
Table 10. Japan Hair Towel Wrap Market, by Material Type– Revenue and Forecast to 2028 (USD Million)
Table 11. Japan Hair Towel Wrap Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)
Table 12. South Korea Hair Towel Wrap Market, by Material Type– Revenue and Forecast to 2028 (USD Million)
Table 13. South Korea Hair Towel Wrap Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)
Table 14. Rest of Asia Pacific Hair Towel Wrap Market, by Material Type– Revenue and Forecast to 2028 (USD Million)
Table 15. Rest of Asia Pacific Hair Towel Wrap Market, by Distribution Channel Type – Revenue and Forecast to 2028 (USD Million)
Table 16. List of Abbreviation

LIST OF FIGURES
Figure 1. Asia Pacific Hair Towel Wrap Market Segmentation
Figure 2. Asia Pacific Hair Towel Wrap Market Segmentation – By Country
Figure 3. Asia Pacific Hair Towel Wrap Market Overview
Figure 4. Asia Pacific Hair Towel Wrap Market, By Material Type
Figure 5. Asia Pacific Hair Towel Wrap Market, by Country
Figure 6. Asia Pacific: PEST Analysis
Figure 7. Expert Opinion
Figure 8. Asia Pacific Hair Towel Wrap Market Impact Analysis of Driver and Restraints
Figure 9. Asia Pacific Hair Towel Wrap Market – Revenue and Forecast to 2028 (USD Million)
Figure 10. Asia Pacific: Hair Towel Wrap Market Revenue Share, by Material Type (2021 and 2028)
Figure 11. Asia Pacific Natural Fiber: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
Figure 12. Asia Pacific Synthetic Fiber: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
Figure 13. Asia Pacific Hair Towel Wrap Market Breakdown, by Distribution Channel, 2021 & 2028
Figure 14. Asia Pacific Supermarkets and Hypermarkets: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
Figure 15. Asia Pacific Specialty Stores: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
Figure 16. Asia Pacific Online Retail: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
Figure 17. Asia Pacific Others: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
Figure 18. Asia Pacific: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
Figure 19. Asia Pacific: Hair Towel Wrap Market Revenue Share, by Key Country (2021 and 2028)
Figure 20. Australia: Hair Towel Wrap Market –Revenue and Forecast to 2028 (US$ Million)
Figure 21. China: Hair Towel Wrap Market –Revenue and Forecast to 2028 (US$ Million)
Figure 22. India: Hair Towel Wrap Market –Revenue and Forecast to 2028 (US$ Million)
Figure 23. Japan: Hair Towel Wrap Market –Revenue and Forecast to 2028 (US$ Million)
Figure 24. South Korea: Hair Towel Wrap Market –Revenue and Forecast to 2028 (US$ Million)
Figure 25. Rest of Asia Pacific: Hair Towel Wrap Market –Revenue and Forecast to 2028 (US$ Million)

● Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Asia Pacific Hair Towel Wrap Market.
● Highlights key business priorities in order to assist companies to realign their business strategies.
● The key findings and recommendations highlight crucial progressive industry trends in Asia Pacific Hair Towel Wrap Market, thereby allowing players across the value chain to develop effective long-term strategies.
● Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
● Scrutinize in-depth Asia Pacific market trends and outlook coupled with the factors driving the market, as well as those hindering it.
● Enhance the decision-making process by understanding the strategies that underpin security interest with respect to client products, segmentation, pricing and distribution.

The List of Companies – Asia Pacific Hair Towel Wrap Market

● Kitsch LLC
● Aquis Hairsciences Inc.
● The Natural Sea Sponge Company Ltd
● Supernova Pte. Ltd
● Silke London
● Boucleme Ltd.
● Turbie Twist LP
● The Perfect Haircare Holdings Corporation